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Sony launches US Reader campaign
Sony is launching a nation-wide campaign in the US dubbed "Reader Revolution" to promote their e-book reader. Spearheading the effort is two-time world record-holding speed-reader Dave Farrow, who will be reading digital books on the Reader around the clock for 30 days in New York, reports I4U News.
For each page Dave Farrow reads, Sony will provide an e-book library of 100 classic titles to a school or learning institution. The goal is to give 15 million e-book titles by the end of the program.
The first 100 schools to start downloading their selected classic titles will also receive and education pack of five Reader Digital Books.
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