News
Doubleday US launches internet channel
Random House division Doubleday in the US is launching a new branded channel with programming on books and author on internet broadcasting network KoldCast TV.
The new channel has more than 60 video book trailers and author interviews at launch, available within KoldCast TV's "Branded" micro network. The programming is also cross-pollinated into the company's new micro network, the "Book Theater," with related programming, organised by genre and author.
"Original video programming on the internet is increasingly being used by major brands as an effective means of reaching consumers," said David S Samuels, president and c.e.o. of KoldCast TV.
Sonia Nash, online marketing manager at the Doubleday Publishing Group, said: "Video book trailers and author interviews allow authors to speak directly to readers and provide context to their work. We are excited to work with KoldCast TV and to share our entertaining programming with a larger audience."
Viewers will be able to purchase books featured on the channel after watching a video, via a direct link to a major online bookseller, and KoldCast is currently in discussion with several other book publishers interested in launching their branded channels.
See Also
Related
- Doubleday US lays off 16
- Miramax sues Daily Mail's Pearson
- S&S signs deal for share of film profits
- Amazon and Penguin launch second prize
- Time on Oprah
Book news from the BBC
- Ugly tale of triumph over trials
- Businesses suffer as Thais protest
- Britons still stuck in Thai chaos
- Bath return for Chris Patten
- Girl writes new Famous Five book
Latest Comments
- The Folio Society version is rather exquisite....
- Bertrams have been good to me as a debut author and new publisher, giving...
- Any well run independent bookshop will already have many channels of supply...
- imatree, I don't see Hachette supply being any more than a short term...
- Speaking very personally, it appears that once again the BA is not going...
RSS
Subscriber Content