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Borders UK in fashion promotion
Borders UK has launched a campaign to coincide with the Boots-sponsored "30 Days of Fashion and Beauty". Starting this week, www.borders.co.uk is featuring a wide range of fashion, beauty and healthy eating book and DVD titles, and from 14th September, the site will post news and gossip from London Fashion Week on a blog.
Borders has also teamed up with magazine publisher National Magazine, which will feature links on its website www.30daysoffashionandbeauty.co.uk, and in its NatMags newsletter.
Books featured include Trinny & Susannah: The Survival Guide by Susannah Constantine and Trinny Woodall, How To Dress: Your Complete Style Guide for Every Occasion by Gok Wan, Gordon Ramsay’s Healthy Appetite, Eye Candy by Linda Mason and The Green Beauty Bible by Sarah Stacey and Josephine Fairley.
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