The Bookseller.com

2nd December 2008

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Pan Mac launches Facebook application

28.08.08 Charlotte Williams

Pan Macmillan is collaborating with networking site Facebook to attract new customers to its online store. The publisher's Love Letters of Great Men collection will have its own application on the site, giving users a discount code to buy the title from panmacmillan.com.

It will also allow account holders to post the volume on their profile and interact with the content by sending love letters to friends. The book was published earlier this month after appearing in the "Sex and the City" film.

Media Pan Macmillan Facebook Charlotte Williams