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W H Smith replaces Clubcard

W H Smith is dropping its Clubcard loyalty scheme in favour of a Privilege Card, which it claims can provide its customers with more offers via email. The Clubcard will be phased out over a period of months although customers will still be able to redeem their points up until 28th February 2009.

According to website Brand Republic, the retailer said that the Privilege Card will enable it to provide its customers with extra benefits and email offers, including an introductory email with £20 worth of vouchers, at least £10 worth of vouchers each month and exclusive discounts.



Brand Republic

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