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Transworld gets pedal power

Transworld’s Giles Elliot has bought a book by British cyclist Mark Beaumont, who earlier this year became the fastest person ever to cycle around the world.

Beaumont, starring in a TV advertisement for Orange, will also see his epic journey to break the record chronicled in a four-part BBC One series next week. The Man Who Cycled the World will be broadcast from Monday 18th to Thursday 21st August, with each programme charting a different leg of his gruelling tour.

Elliot acquired world rights in Beaumont’s book, The Hard Way Round, from Mark Stanton at Jenny Brown Associates. The book is scheduled for publication by Bantam Press in June 2009.

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