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NOTW and Tesco promote Quick Reads

06.08.08 Anna Richardson

The News of the World will run a Quick Reads promotion this Sunday (10th August) to encourage summer reading among less regular readers.

Run in partnership with Tesco and as part of the National Year of Reading, the promotion will offer coupons that can be redeemed against a free Quick Reads title in 500 of the retailer’s stores across the UK. It will feature as a half-page inside the newspaper, which has a readership of four million. It was also trailed in the Sun this week.


Retail Media Anna Richardson Quick Reads tesco News of the World

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By Dawn

Tried to use the coupon in Tesco, Weston super Mare. Spoke to 5 members of staff and none of them knew anything about the Quick Reads Book Promotion. Any idea which Tescos are participating in this offer in the Bristol area.

21 Aug 08 19:33

Unsuitable?

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