The Bookseller.com

4th July 2009

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India is LBF focus for 2009

28.07.08 Benedicte Page

India is to be the Market Focus at the London Book Fair next year, while South Africa will take centre stage in 2010. The India Market Focus will take the theme "India Through Fresh Eyes", and will include an examination of linguistic, economic and demographic issues, with visits from Indian writers and a publishing training programme for Indian publishers and printers.

A spokesperson for the Federation of Indian Publishers (FIP) said: "India has a vibrant book publishing industry and the London Book Fair will provide a great opportunity to our publishers and also to old and emerging authors to showcase their latest titles and highlight progress made in India in the book publishing industry."

In 2010, which will also be the year in which South Africa hosts the soccer World Cup, the theme of the South Africa Market Focus will be diversity, emphasising languages and non-English writers.

Dudley H Schroeder, executive director of the Publishers Association of South Africa, said: "At a time when the publishing industry in South Africa is experiencing real growth and development, we see this as another opportunity of showcasing our established and emerging authors, and the exciting range of literature of South Africa."

Emma House, head of international development at the London Book Fair, said: "We are excited at the prospect of being able to focus on two such rich and diverse publishing industries." 

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