The Bookseller.com

8th September 2008

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Kindle sales double - sort of

10.07.08

The number of Amazon's customers choosing to buy Kindle versions of books rather than the print copy have doubled, according to sources at Amazon. Time magazine reports that "on a title-by-title basis, of the 130,000 titles available on Kindle and in physical form, Kindle sales now make up over 12% of sales for those titles."

Amazon is notoriously tight lipped about sales data, and the new line of business that the Kindle represents for the online retail powerhouse has been especially frustrating for analysts and media to parse, notes the magazine. At a technology trade conference in May, c.e.o. Jeff Bezos said that Kindle sales accounted for 6% of book titles sold for the Kindle and in print. So Amazon appears to be selling more e-books.

Publishers Weekly calls the story part of the "continuing efforts to prove how successful the Kindle is without divulging any meaningful numbers".

Time

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