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R&J book club is a 'brand'
Richard and Judy has killed the literary snob, according to the Times, but the book club is now under threat. Richard & Judy are ending their early-evening run on Channel 4 and moving to a new UKTV channel. Can the club survive the shift from a terrestrial to a cable channel?
Richard Madeley thinks so: "We are taking the whole book-club shebang with us. I do think it’s taken on a life of its own. If we’d decided to take a step back from television and put the club online, I have a feeling it would do pretty well. I haven't seen Loyd Grossman on television for years, but his sauces are bestsellers. He has established his own brand. The book club is similar to that."
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