News
Booktrust targets fathers
12.06.08 Anna Richardson
Booktrust has launched a new TV campaign ahead of this Sunday's Father’s Day (15th June) to raise awareness among dads of Bookstart, the national programme that encourages reading to children from a young age.
The independent charity launched a series of animated TV ads earlier this week, which will continue to run for three weeks on terrestrial as well as digital channels such as Bravo and Dave.
It aims to target male viewers encourage fathers to respond by texting from their mobile phones to receive a free storybook and information on how to take advantage of Bookstart, which distributes free books to children at around eight months, 18 months and three years, along with guidance material to parents and carers.
Bookstart is supported by more than 20 children's publishers, Red House Books and central funding from government programme Sure Start.
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