The Bookseller.com

16th October 2008

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GoSpoken expands with Cole deal

10.06.08 Jo Young

Martina Cole is giving away chapters of her new paperback, Faces, using the mobile internet, in her first experiment with the technology.

The move, a partnership between Headline and mobile book specialist GoSpoken.com, is being promoted with a national advertising campaign, in which potential readers are invited to use a “text code” to receive a free extract of the book on their mobile phones, in either text or audio form.

In a second new move for Cole, the complete audio–book of Faces will also be available to buy and download to a mobile phone, along with a facility to buy the paperback edition using a mobile.

GoSpoken was launched at the London Book Fair, and enables customers to download audiobooks onto their mobile phones. It signed up Random House as its first publishing partner in April, and has since signed with HarperCollins. It is in the final stages of negotiating an agreement with Hachette, which it hopes will be signed this week, and is in various stages of talks with most other major publishing houses. The company negotiated a separate deal for the Cole book.

Headline deputy m.d. Kerr MacRae said the deal was “a new and crucial element to allowing new and existing readers to access the stunning stories [Cole] tells”.

Media Books headline Martina Cole Home Jo Young GoSpoken.com