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Century buys army survival guide

03.06.08 Anna Richardson

Century has bought world rights, including serial, for Be the Best at Just About Everything by the British Army, a survival-style handbook based on army expertise.

Bought from Robert Kirby at United Agents, the book is sanctioned by the British Army Recruiting Group and produced by the army's agency, Haymarket Network, the  publisher behind army magazine Camouflage. It will share tips on questions such as how to survive and avalanche, cross a crocodile infested swamp, drink from a cactus or iron the perfect shirt.

The book will be promoted with Euro RSCG Biss Lancaster, the Army Recruiting Group’s PR company, with the army providing serving soldiers to showcase the organisation as "ordinary people doing extraordinary things". The book will be published in October. 

Tim Andrews, Century commissioning editor, said: "The British Army is a unique military institution, one that has constantly evolved and transformed itself and rightly has an international reputation as a prestigious, innovative and heroic organisation. This book reflects those values, and will be one of the most original, entertaining – and useful – gift books of the year, and a dead-cert Christmas present for fathers and sons up and down the country."

Anna Richardson Rights deal Random House century

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