The Bookseller.com

29th August 2008

Macmillan to sell titles via mobile phones

02.06.08 Benedicte Page

Six hundred-plus titles from Pan Macmillan will be made available via MPS Mobile by the end of this year. The move comes as part of a content licensing deal announced this week between MPS Mobile's Global Reader, a worldwide mobile content distribution service, and Macmillan US and UK.

Books from Macmillan's US imprints will be available immediately, at the same price as they are being offered in other digital formats, but with the additional option of buying individual chapters alone.

Sara Lloyd, head of digital publishing at Pan Macmillan in the UK, said: "While the mobile content market is a nascent one here right now, it is growing rapidly elsewhere and it is an area which we are keen to experiment in and learn from." Titles from across Pan Macmillan, including Picador, Macmillan Children's Books and Boxtree, will be involved in the deal.

Global Reader is available on any internet-enabled mobile device including the iPhone, Blackberry, Nokia, Samsung, Motorola and Sony Ericksson Smart phones.

Benedicte Page Macmillan mobile digitisation

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