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Book sales to stay flat in US
A report released at Book Expo America predicts that the US market will remain tight for at least the next few years, reports Forbes.
The Book Industry Study Group, a nonprofit organisation supported by the publishing industry, projects a 3% to 4% growth through 2011, when revenues should top $43bn. BISG expects little change in the actual number of books sold and sees a drop in the general trade market by more than 60 million, from 2.282 billion copies in 2007 to 2.220 billion in 2011.
"The hits will keep doing well, but other books will have troubles," says BISG senior researcher Albert Greco, a professor of marketing at the Fordham University Graduate School of Business.
The findings were announced at BookExpo America, being held this weekend at the Los Angeles Convention Center.
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