The Bookseller.com

10th October 2008

Woolworths launches Daily Express promo

27.05.08 Anna Richardson

Woolworths has teamed up with the Daily Express to launch a new weekly promotion, "Woolworths and the Daily Express recommends".

Every Friday, the Daily Express will recommend a new book that will retail in Woolworths for £2.99 (normal retail price £6.99). The newspaper will review the book as part of a half-page feature and Woolworths will stock the book in a specially created display unit front of store.

The promotion launches this Saturday (31st May) with front page coverage in the Daily Express and a free book of Martina Cole's Broken. The first title promoted at £2.99 will be Crossfire by Andy McNab on 6th June.

Matt Bridge, Woolworths’ book buyer, said this was the biggest ongoing promotion the retailer had ever undertaken, in terms of books. “We’re delivering an outstanding price for our customers on what will be really strong chart bestsellers," he added. "It works to team up with the Express as it adds huge value for their readers and gives us a vehicle to promote our book offer and our value position to a huge audience.”

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