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TV push for Big Brother novel

24.04.08 Graeme Neill

Independent publisher Adelita is set to double its output next year after taking its first step into fiction with a novel from “Big Brother” contestant Jonathan Durden. Durden’s semi-autobiographical Essex, Drugs & Rock ’n’ Roll (1st July, £6.99, ­ p/b) will be promoted with a tele­vision ad campaign during this summer’s series of the reality show.

Ten-second ads will run throughout July, paid for by Durden himself. The novel is described by Adelita as a “jet-black comedy” set in the world of the media, and will also be supported by a viral marketing push, national press and poster advertising.

"Adelita Fiction has been launched to complement our non-fiction list of fashion, photography, design and pop culture titles," said Jenny Ross, publisher at Adelita. "With its black humour and exposé of media madness, Essex, Drugs & Rock ’n’ Roll is an exciting first title for us."

Adelita publishes around five non-fiction titles a year, and Ross hopes to publish an additional five novels next year, taking its output up to 10 titles. Adelita is distributed by Turnaround.

Media Big Brother Books Graeme Neill Adelita

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