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Travel info on the go
New travel guide series Authentik will feature a bar code that readers can use to download to their mobile phones the listings section for venues such as restaurants and bars. The guides, which will be available from 14th April, will be marketed in the UK by Footprint on behalf of parent company Globe Pequot.
"Once you have read the guide you are not necessarily going to want to carry it around everywhere that you go," says Andy Riddle, m.d. at Footprint.
To use the technology, readers will need a camera phone to take a picture of the bar code, and internet access to download the information. The download will be free, costing only the sum that the mobile phone operator charges to connect to the internet.
Riddle said that if the downloads proved popular Footprint would consider making the technology available across the rest of its range.
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