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New book from Oliver

03.04.08 Anna Richardson

Michael Joseph is publishing a new Jamie Oliver book to tie in to the chef’s latest TV campaign, planned for the autumn. 

Having taken on school dinners and battery-farmed chickens, Oliver will look at the state of British cooking and what Britain eats at home in a new Channel 4 series.

In the not-yet-titled four-part series, Oliver takes inspiration from the Ministry of Food, which was set up to reduce malnutrition during the Second World War.

Oliver will kick off by trying to help people in Rotherham—where his previous school dinners campaign faced the fiercest opposition—with plans to roll out a nationwide programme later in the year.

To accompany the series, Michael Joseph/Penguin is publishing Jamie's Ministry of Food cookbook in hardback in October, priced £25. The book provides more step-by-step instruction than Oliver's previous cookery books, and aims to instruct and inspire people to cook food from scratch.

Tom Weldon, m.d. of Penguin General Books, said: "We are hugely excited by Jamie's new book. It will teach anyone to cook in 24 hours, while still offering new ideas and recipes for core fans."

Media Anna Richardson Penguin Michael Joseph Jamie Oliver

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