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Kirby sells self-help satire to Profile

Profile has signed a "very, very funny" satire of the self-improvement industry by life coach, self-help guru and "gangsta motivator" L Vaughan Spencer, a.k.a. comedian Neil Mullarkey.

Don't Be Needy, Be Succeedy is based on Mullarkey's show, which won the Edinburgh Fringe Report Award for Best Satire.

Daniel Crewe bought world rights from Robert Kirby at United Agents.

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