News

« Headlines

Penguin trials online 'webisodes'

16.01.08 Victoria Arnstein

Puffin is trialing "webisodes" on its teen reading website, Spinebreakers.co.uk, to encourage interest in an upcoming title.

The first of eight two-minute trailers, based on Melvin Burgess' new title Sara's Face, will go live on 21st January. The remaining clips, which cast a young drama student in the role of Sara—a young girl obsessed with fame and plastic surgery—will then be added at three day intervals. Some of the clips have been adapted from extracts from the book, while others feature new material from Melvin.

"We wanted to do something that would really make this title stick out for teenagers as the issues it explores—craving for fame, body image etc are so common to people of that age group," says Jodie Mullish, publicity manager at Puffin. Sara's Face is published at the end of this month.

Childrens Media Penguin Puffin Victoria Arnstein

See Also