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Random launches Patterson campaign

10.01.08 Benedicte Page

Random House is launching a TV-heavy campaign for the first title in its ambitious publishing programme for James Patterson; 7th Heaven, a novel in the Women’s Murder Club series, is out on 11th January from Century.

A week-long TV advertising campaign across the UK and Ireland kicks off today (Thursday) on channels including Five, ITV3, Sky One, UK Drama and Living, during core thriller programmes such as "CSI", "Law and Order", "24", "Bones", "The Sopranos", "The Wire" and "Waking the Dead". Meanwhile, Patterson will be promoted on the FX television channel for the next month as part of a "major" sponsorship deal negotiated by Random to promote its US crime and thriller authors against the channel's top crime dramas. A hefty London Underground campaign, including 80 16-sheet and over 300 4-sheet posters, will also run for two weeks from 14th January.

Random says it is targeting a broader audience of female thriller fans with its new Women's Murder Club website (www.womensmurderclub.co.uk), which offers a preview of the new book, exclusive video interviews with Patterson, character profiles and a timeline to enable new readers to get up to date with the series. A Women's Murder Club group and a James Patterson profile have also been set up on Facebook. Further Patterson sites are also to be developed at domain names jamespatterson.co.uk and maximumride.co.uk.

Publicity includes a feature in the Mail on Sunday, review coverage in the Mirror, Sun, Express and regional press, as well as review coverage in women's weeklies such as Woman and My Weekly, plus links to www.womensmurderclub.co.uk on the main crime fiction websites.

Retail promotions include Book of the Week with Tesco and Sainsbury's, Deal of the Week with Waterstone's and W H Smith, Recommended Hardback with Asda, and Book of the Month for Easons and audible.co.uk. 

Benedicte Page Books Random House James Patterson

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