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Sales soar 24% at Play.com

04.01.08 Graeme Neill

Play.com has reported a 24% growth year-on-year in sales over the three months to end-December 2007 across its entire business. The entertainment internet retailer said that its most popular book over the Christmas period was Russell Brand's My Booky Wook, with Richard Hammond's On the Edge and Nigella Express its second and third most popular titles.

Sales in December achieved year-on-year growth of 29%. "Despite the worry about tightening of the purse strings and the credit crunch, Christmas has been a big success and sales have been outstanding," said Play.com c.e.o. Simon Perree.

Play's peak trading day fell on 3rd December, when it processed an average of 700 orders per minute, up from 422 orders per minute at the same stage in 2006. The site was also accessed by just under one million unique visitors on the same day.

Retail Graeme Neill Play.com Christmas

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