The Bookseller.com

6th July 2009

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Film focus for HarperCollins Children's

13.12.07

HarperCollins Children’s Books has the tie-in rights to three of next year’s most eagerly-awaited children’s films: the new Indiana Jones sequel, the latest Batman movie and the next C S Lewis adaptation, “Prince Caspian”.

Brand and properties director Claire Harding, who rejoined the publisher from Paramount Pictures this summer, said: “We want to position HarperCollins Children’s as the ‘home’ of blockbuster publishing.”

“Indiana Jones and the Kingdom of the Crystal Skull”, released in the UK in May 2008, is the first Indiana film for 19 years. HC expects sales of at least a million copies of the tie-in, which will be published alongside the film and will include a movie storybook, junior novelisations and activity books, with additional formats published later in the year to tie in with the DVD release.

Warner Brothers will release the Batman film, “The Dark Knight”, in July 2008, preceded by the publishing programme in June. This will include a junior novel, movie storybook and activity books, as well as an annual.

HC intends to replicate its “read it before you see it” campaign for “Prince Caspian”, out in June 2008. The Narnia tie-in programme will kick off in May 2008 and HC will work with Disney on planned retail promotions focusing on high visibility in stores.

Book Media children's HarperCollins Children's C S Lewis