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Childcare guides from Vermilion

11.12.07 Victoria Gallagher

Vermilion is launching a series of illustrated childcare guides intended to offer advice to new mothers during the first few months of a baby's life.

The series, which will consist of a range of 64-page paperbacks designed to be practical and supportive, aims to target the areas in which new mothers have the most concerns. It kicks off with four titles on 3rd January: Caring for Your Baby, Breastfeeding and Bottle-feeding, Coping with Crying and Colic and Helping Your Baby to Sleep. All are priced at £6.99.

Vermilion plans to publish four titles a year, but said that if the series takes off it may increase its output. Spokesperson Hannah Robinson said: "The books have been written for mothers by mothers. They will provide practical, sound advice from their experience. They are not necessarily childcare experts, but expert mothers." The series has also been read by childcare experts to ensure that all angles have been covered.

Asda and Boots have already agreed to stock the guides, and Vermilion is also planning to target Mothercare and other non-traditional outlets. Asda is also creating a new parenting book range in which the guides will play a central role.

Books children's Vermilion Victoria Gallagher

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