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Wiley launches new investment imprint

29.11.07

John Wiley & Sons is launching a new imprint with investment company Fisher Investments in the US. Fisher Investments Press will draw on the expertise of the company's' c.e.o. Ken Fisher to offer investing advice and education.

Wiley, which publishes series such as For Dummies and Frommer's, plans to "create a distinctive brand identity" with Fisher Investments. Fisher’s recent book, The Only Three Questions That Count: Investing by Knowing What Others Don’t, was also published by Wiley.

The first Fisher Investments Press title, 10 Roads to Riches by Fisher, is due for publication in 2008. Other titles scheduled for next year include Globalize Your Portfolio for the 21st Century and Bear Hunting: How to Spot and Slay the Next Bear Market all written by Fisher Investments experts.

Joan O’Neil, Wiley vice president and executive publisher, said: "The money management expertise of Fisher Investments paired with Ken Fisher’s track record in financial journalism makes for a powerful combination to launch a business imprint."

John Wiley Fisher Investments

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