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Video games for Dummies

12.11.07 Alsion Flood

The For Dummies how-to books are to be made into video games after Beanbag Studios snapped up exclusive worldwide rights to develop them into interactive titles. The first two games, Sudoku For Dummies 2008 and Poker For Dummies 2008, will hit online distribution channels this year. Retail box versions will follow at a later date.

Beanbag obtained the global rights to create interactive For Dummies titles, including cell phone and PDA games, in a deal with Wiley Publishing. Beanbag will release close to 20 For Dummies games by the end of 2008. It is currently seeking partnership deals to assist with the worldwide publication of its games, and said that it is open to investment opportunities as it "continues to grow in the international marketplace".

"The casual game segment is by far the fastest growing sector of the games industry," said Steve Bergenholtz, president of Beanbag Studios. "The increase has been so tremendous in the past couple of years, casual games now outsell hard core titles costing many millions to develop. Since we are making games for the masses, our goals and the famous For Dummies brand are a perfect match."

John Wiley Dummies Alsion Flood

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