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Asda makes Potter price pledge

16.07.07 Graeme Neill

Asda has pledged to sell the final instalment in the Harry Potter series for "the lowest price in the land". The supermarket has also promised that around half a million copies of Harry Potter and the Deathly Hallows will be in store when the book goes on sale at midnight on Friday. Asda would not confirm how much it will sell the book for, but is currently offering it for £8.87 via its website.

Last week hardware store Wilkinson's announced it was selling Harry Potter and the Deathly Hallows online for £7.99, almost 56% off the £17.99 r.r.p. Kwik Save sold the previous book in the series, Harry Potter and the Half Blood Prince, for £4.99 when it was released in 2005.

Peter Pritchard, director of general merchandise at Asda, said: "We are famous for ensuring we have the lowest Potter price and this year will be no different. When we launch our price next week we will be the lowest in the land, and will have enough books to prove that this is not a just a gimmick."

Pritchard also accused Bloomsbury of hiking up the RRP for the seventh book in the series. "By setting the RRP at this level it can only be seen as blatant profiteering on their part," he said. Bloomsbury is expected to issue a rebuttal to the comment later today.

harry potter Bloomsbury children's Graeme Neill Asda

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