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Bertrams and Gardners target indies

20.06.07 Graeme Neill

Bertrams and Gardners are going head to head this summer with a range of discounts for independent booksellers.

Bertrams is launching a "Summer Reading three-for-two" campaign, which is offering indies a 55% discount on selected titles "to enable [them] to mount a profitable and sales-driving three-for-two". More than 130 titles are included in the offer, which covers fiction, children's and non-fiction from authors including Ian Rankin, John Grogan, Maeve Binchy and Margaret Forster. "We don't see why supermarkets and chain retailers should be the only ones able to mount three-for-two offers so we have done something about it for our independent customers," said commercial director Michael Neil.

Gardners' "Summer Reading" campaign, meanwhile, is offering independents 50% discount across fiction, non-fiction and children's. Approximately 50 titles are included in the promotion. Simon Morley, buying director, said that Gardners would introduce different titles each month until the campaign finishes in August, but more popular titles will remain for the whole campaign.

Pele's autobiography and titles by Alan Titchmarsh, Martina Cole and Jacqueline Wilson will be among those that feature in the Gardners campaign. Gardners will also run a range of one-off campaigns where specific titles are discounted for a limited period.

Bertrams Gardners Graeme Neill

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