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Children's publishers look to digital

Two leading US children's publishers, Scholastic Inc, and Disney, have begun experimenting with digital delivery to children, reports the International Herald Tribune.

Scholastic is officially launching BookFlix, an educational Web site pairing short films based on popular picture books along with nonfiction e-books that allow early readers to follow the text online. Meanwhile, the Disney Publishing Group plans a similar project later this year, making favorites such as "The Jungle Book" and "Cinderella" available online.

"We're so lucky to live in an era when kids can have books in multiple formats. Each format offers something that the other doesn't," says Francie Alexander, Scholastic's chief academic officer. "The e-book offers a wonderful ability for helping children learn to read — what academics call building 'mental models.'"






IHT

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