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6th October 2008

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Children's TV is 'social poison'

29.05.07

Philip Pullman, the Whitbread award-winning author of His Dark Materials, has condemned children's television as 'social poison', treating its audience as marketing opportunities while portraying them as dangerous and feral, reports the Guardian.

Pullman castigated broadcasters for sacrificing high-quality programmes in favour of those that yield more marketing opportunities. 'Children are regarded by broadcasters as a marketing opportunity at best, a dangerous and feral threat at worst, and an expensive nuisance otherwise,' Pullman said. 'This social poison goes much deeper than broadcasting, of course, but it's particularly visible there.

Guardian

Philip Pullman television children's