The Bookseller.com

4th July 2009

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New look for Bruce Chatwin

22.05.07 Katherine Rushton

Vintage Books has repackaged the backlist of travel writer Bruce Chatwin in a bid to bring his books to a new generation of readers. The new books will all have striped covers in vivid colours, which "represent images and themes within the books," the publisher said.

The black and white bars across The Viceroy of Ouidah represent the slave trade, while the colourful stripes on Utz recall a Meissen harlequin (the protagonist is a devoted collector of Meissen porcelain); the stripes on In Patagonia, On the Black Hill and Songlines are designed to reflect the landscapes described in the books.

"This stylish, elegant re-design is intended to bring the much-loved and admired Chatwin to a younger audience and also highlight the sophistication and vivid nature of his work," the publisher said RH designer Michael Salu added that the covers are "an exercise in the evocation of a time, place or emotion through the most basic application of colour and shape. They are a riposte to the culture of decadence prevalent within much visual communication."

The move comes in line with plans by the imprint—which is part of Random House's CCV division—to move into classics territory with the launch of a new list, Vintage Classics, to house out-of-copyright works.

Katherine Rushton Random House Vintage Bruce Chatwin