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Bertelsmann grows in the east
In fast-modernizing Ukraine, Bertelsmann is enjoying dot-com-like expansion for its book club, reports Business Week. "Today, Bertelsmann is Ukraine's biggest bookseller, with 12% of the market. And the operation enjoys profit margins that are triple the 4% global average for similar Bertelsmann units, which include the Book-of-the-Month Club and Literary Guild in the US."
"Ukraine is the most spectacular example of Bertelsmann's success with book clubs in the former Soviet bloc. And it's proving that with the right mix of marketing and merchandise, there's money to be made even with low-cost goods."
The book clubs are part of a broader trend of booming print media in the developing world.
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