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Authors turn to podcasts

01.03.07

The New York Times reports on how authors, after failing to win publishing deals, are turning to podcasts to get their books out.

"After being snubbed by publishers for years, Scott Sigler began recording his first book, EarthCore, in 2005. He offered it as a podcast in 22 episodes (roughly 45 minutes each) that he posted online and sent free to subscribers for downloading. Before long, Mr. Sigler had 5,000 listeners; by the time he finished releasing his second novel, Ancestor, last January, he had 30,000, as he does for The Rookie, which is playing now."

"With initial printings of novelists’ first books running as low as 2,000 copies, Mr. Sigler has a substantial audience, enough finally to attract a small Canadian publisher, Dragon Moon Press, which published EarthCore in 2005 and will release Ancestor on April 1."

The business is brewing at Podiobooks.com, the Web site founded in late 2005 with just 15 titles, including books by Tee Morris and Mark Jeffrey, who began offering podcasts about the same time as Mr. Sigler. 

NYTimes

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