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Photofile to relaunch

09.02.07 Tom Tivnan

Thames & Hudson is relaunching Photofile, its series of compact and slim paperback photography books, after an absence of more than 10 years.

Each book in the series, which launches on 2nd April, focuses on one photographer and features around 60 full-page black and white pictures, along with an introduction and a selected bibliography. The entire series has been rejacketed and each book is priced at £8.95.

The initial relaunch comprises three previously published titles--Man Ray, Henri Cartier-Bresson and Helmut Newton--plus four new additions: Bill Brandt, Elliott Erwin, Josef Koudelka and Sebastiao Salgado. Four more new books--Araki, Andre Kertes, Don McCullin and Walker Evans--are due in autumn, and the series will expand in 2008 with titles yet to be confirmed.

The T&H marketing campaign includes posters, bookmarks and counterpacks that can hold up to 39 books. T&H sales and marketing director Trevor Naylor said: "The Photofile series is being re-issued by Thames & Hudson to make the best pocket-sized surveys of some of the world's most famous photographers available again to the public, at a time when interest in classic photography has never been greater."

Photofile is the English-language version of the Photo Poche collection, published by the Centre National de la Photographie, Paris. T&H first brought the series to the UK in 1989, with the titles on Man Ray and Cartier-Bresson among the first published.

Naylor said the book trade was "warmly welcoming" the return of the series. Alan Pointer, manager of Blackwell's Art and Poster shop in Oxford, said: "The series is authoritative and beautiful; I think it's a cracking thing for T&H to be doing."

tom tivnan Photofile Thames & Hudson

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