2016 PROGRAMME

The Bookseller Marketing & Publicity Conference took place at Milton Court in London on 28th June 2016. Please see the presentation slides from our speakers below.

SLIDES

 

9.00-9.30

REGISTRATION AND COFFEE

9.30 - 9.40 AM

WELCOME

Nigel Roby, MD of The Bookseller and Miriam Robinson, Programme Director

IS THERE ANYBODY OUT THERE?

From retailers to readers, these sessions take a good look at who—and how—we're engaging

 

9.40 - 10.00 AM

KEYNOTE—GROWING A READING COMMUNITY: Five lessons from five years of Emerald Street

Anna Fielding, Editor of Emerald Street
Tim Ewington, Director of Shortlist Media

 

10.00 - 10.20 AM

KEYNOTE—PEOPLE LIKE US: How sticking to what we know won't help us grow

Sara Lloyd, Digital & Communications Director, Pan Macmillan

 

10.20 - 10.35 AM

CASE STUDY: REASONS TO STAY ALIVE: Putting the Author at the Heart of the Campaign

Jaz Lacey-Campbell, Publicity Manager Canongate
Vicki Watson, Head of Marketing Canongate 

 

10.35 - 10.50

TOTES AMAZING: What Really Works in Trade Marketing (and why we’re all addicted to cloth bags)

James Spackman, Publisher (Pursuit/Profile Books) and Consultant

10.50 - 11.20 AM

TEA/COFFEE BREAK

AMPLIFICATION STATION

Whether it's pairing up with a partner or pulling off the perfect event, these sessions help you say it LOUD.

 

11.20 - 11.35 AM

YOU SAY YOU WANT COLLABORATION: Creating a Successful Media Partnership

Emma Bravo, Communications Director Pan Macmillan
Sam Baker, CEO of The Pool

 

11.35 - 11.50 AM

CASE STUDY: THE YEAR OF MAGICAL PLANNING: Prepping for debut success in The Trouble with Goats and Sheep

Ann Bissell, Fiction Publicity Director, HarperCollins
Sarah Benton, Fiction Marketing Director, HarperCollins

 

11.50 - 12.05 PM

FROM PAGE TO STAGE: Getting the Most Out of Book Events

Becky Fincham, Director of BigMouth Book Events, Festivals, Tours and PR


 

12.05 - 12.15 PM

PRESENTATION OF THE BOOK MARKETING AWARDS SHORTLIST

Jo Henry, Executive Director, Book Marketing Society / VP Analytics and Insight, Nielsen Book

 

12.15 - 13.00

IS OUR BUSINESS LIKE SHOW BUSINESS? What we should (and shouldn't!) learn from other industries

Jen Callahan Packer, Director of Brand, Insight & Planning at HarperCollins (formerly Sky/BBC)
Chris McCrudden, Strategy Director, Golin PR (formerly Midas)
Albert Hogan, Director of Group Marketing & Audience at Penguin Random House (formerly Universal)
Chaired by Preena Gadher, MD of Riot Communications

13.00 - 14.00

LUNCHTIME

ITERATE ITERATE ITERATE

Whether it’s pitching a book that’s not really a book, or adapting creative again and again, these sessions highlight the best examples of what we can achieve when we adapt as we go

 

14.00 - 14.15

SEND BETTER EMAIL: No-nonsense lessons from Penguin Random House's CRM queen

Zainab Juma, Email Marketing & CRM Manager, Penguin Random House

 

14.15 - 14.30

TURNING READERS INTO FANS

Content Lessons from the Sports World

Katie Roden, Lead Consultant at Seven League, Publishing Marketing Strategist

 

14.30 - 14.45

CASE STUDY—CHANGING THE WAY WE WORK: Using Audience Insight, Crafting Challenging Pitches, and hyper-responsive CRM for the Belgravia App launch

Rebecca Gray, Senior Publicity Manager, W&N Fiction

Julia Pidduck, Senior Digital Manager, W&N

 

14.45 - 15.00

ARTISANAL DIGITAL

Handselling your way to the bestseller charts with iterative Facebook ads and social media 

Mark Dawson, Independent Author

5x5s

FROM SEXUAL INNUENDO TO COMMUNIST MANIFESTO: Five mini case studies on Indie Budgets 

 

15.00 - 15.30

 

Scum Revisited

 Verso’s Sarah Shin and Jennifer Tighe on promoting and selling a freely available and very controversial text (that calls for the death of all men) 

 

The Facts behind the Fiction

 Scribe's Sarah Braybrooke on using historical backstory to promote debut Mrs Engels

 

Power Partnerships

 And Other Stories' Nichola Smalley on pairing with Hay and the British Council for Lunatics, Lovers & Poets

 

CityRead Success

 Salt's Chris Hamilton Emery on The Good Son

 

Taking on a Cult Classic

 Serpent's Tail's Anna-Marie Fitzgerald & Flora Willis on publicising a title so rude we can't write it here

15.30 - 16.00

TEA/ COFFEE BREAK

STOP. PANEL TIME.

Our final sessions asks influencers what gets their attention and authors how they cope when the spotlight is on.

 

16.00 - 16.30

WHERE DO WE GO FROM HERE?

An Exploration of Author Experience

Cathy Rentzenbrink, author of The Last Act of Love & Consulting Editor for The Bookseller
Jessie Burton, author of The Miniaturist

 

16.30 - 16.40

BMS AWARDS ANNOUNCEMENT

Jo Henry, Executive Director, Book Marketing Society / VP Analytics & Insight, Nielsen Book

 

16.40 - 17.20

ASK THE INFLUENCERS

Steven Cooper, Waterstones Events & Festival Coordinator
Joe Friel, Director Social Circle
Hannah Beckerman, author and journalist, FT Mag/Observer
Naomi Frisby, Literary Book Blogger
Chaired by Georgina Moore, Communications Director Headline/Tinder Press 

 

17.20 - 17.30

CLOSING REMARKS

 


FOLLOWED BY NETWORKING DRINKS RECEPTION UNTIL 18.30

Download printable programme here 

  

ONE-TO-ONE SURGERIES THROUGHOUT THE DAY

Marketing, retail, publicity and content creation experts will be at hand to answer questions about your campaign.  Find out more and book a slot here