SELL MORE BOOKS.
The Bookseller's Marketing and Publicity Conference is the annual event where top book marketers and publicists come together to share insight on everything from communities to consumers to content, all geared toward stimulating ideas, debate, and providing the spark for the next wave of stellar campaigns. The theme of the 2016 conference was a simple call to "SELL MORE BOOKS"
Full speaker line-up and programme
KEYNOTE - GROWING A READING COMMUNITY: FIVE LESSONS FROM FIVE YEARS OF EMERALD STREET
Tim Ewington, Director of Shortlist Media
Anna Fielding, Editor, Emerald Street
KEYNOTE - HOW STICKING TO WHAT WE KNOW WON'T HELP US GROW: MANAGING THE LONG AND SHORT HORIZON
Sara Lloyd, Digital & Communications Director, Pan Macmillan
A message from the programme director
There are many reasons why marketers and publicists in this industry do what we do, but when it comes down to it, we all want to sell more books. Whether it is one more or one million more, we are in the business of expanding the audiences for the stories we love. This year's conference will be geared towards that goal- Selling more books.
Hear from a wide range of publishers, from the big houses to the independents
Learn from trailblazers outside the industry
Be inspired by the year’s most creative, and thrifty, campaigns
Discover how other teams are coping with lean budgets and low resource
Swap notes with over 300 of your fellow marketers and publicists
The Bookseller's Marketing & Publicity Conference was an invaluable experience. The speakers were exceptional and the conference expertly curated.