Description:

Our client, a prestigious publisher leading the way in the academic publishing market, is looking for an experienced Senior Marketing Executive to take responsibility for using the full marketing mix to promote the growing professional Law Books programme. This role would suit a Marketing Executive who is keen to step up to a new challange. 

Key duties:

• Budget, plan and formulate annual integrated marketing plans for Law
• Develop and manage relationships with publishing partners and international organizations
• Using your commercial awareness, contribute to the Group Publishing Strategy through product, competitor and market research
• Report on sales results, analyzing trends and monitoring own performance against target
• Test email campaigns, manage web pages and integrate social media into campaigns as appropriate
• Oversee the production and distribution of promotional materials
• Keep informed and be aware of hot topics in Law and feedback any appropriate opportunities as appropriate

Experience / skills required:

• Experience in a similar role within an academic publisher
• A Law/Humanities and social sciences background would be preferable, but not essential
• A professional marketing qualification is desirable
• Excellent financial analysis skills
• An excellent track record in establishing and building good working relationships

For further information, please apply online or email a CV and salary expectations to stephaniehall@atwoodtate.co.uk.