Description:

An information provider is looking for a marketing executive to deliver, monitor and evaluate integrated direct marketing campaigns in line with the business objectives for a contract beginning at the start of January until July.

The candidate will be responsible for:

-Marketing activity, analysis and planning for a directory website. Driving consumers to this directory website through a digital marketing strategy. Encouraging member firm entry enhancements through marketing activity.

- Supporting eBook marketing and its various business-wide initiatives.

Key Result Areas:

- Execute a series of integrated, multi channel marketing campaigns, to generate direct revenue via their sales channels.

- Work closely with the data insight team to obtain data for each campaign

- Execute campaign test plans and consolidate results

- Assist with the development of and own the delivery of pre-campaign briefings and provide the necessary information to the telesales and field sales teams to ensure each campaign is a success

- Track and review the performance of campaigns across all channels

- Ensure all campaigns are on time and on budget

- Measure and monitor the effectiveness of campaigns, recommending and implementing changes where necessary to ensure objectives are met

Key Skills & Experience:

Essential

- 3-5 years direct marketing experience

- Experience working with data the candidate must have a strong understanding of selection, manipulation and validation.

- Experience of working in a commercially driven and competitive environment

- Experience of creating and executing data driven marketing campaigns, collateral production and copywriting

- Project management experience

Desirable

- Marketing degree or professional qualification

- Experience of working in a B2B marketing environment

- Experience of gathering and using competitor intelligence

TFPL operates as both an employment agency and an employment business.

If you do not hear back from us within 2 working days, then unfortunately your application has been unsuccessful.