Description:

Our client, a prestigious publisher leading the way in the academic publishing market, is looking for a Marketing Director to join them in developing and directing global marketing strategy of their successful Academic book and journals lists. 

Key duties:

• Develop and direct strategy for the Academic book and journals lists including online content
• Oversee marketing plans for new product development and associated pricing and market positioning
• Define and quantify market opportunities across multiple customer groups in global territories
• Lead in the marketing proposition for major pitches and projects on behalf of authors and societies
• Oversee research capability, to analyse and predict customers’ drivers in target markets to deliver competitive advantage
• Lead, coach and develop the Marketing team across both books and journals
• Lead competitive analysis, monitor competitive landscape as it relates to changes in digital publishing
• Oversee planning and delivery of conferences, events, sales meetings and webinars

Experience / skills required:

• Proven track record of marketing at a senior level within the academic books and / or journals sector
• Ideally with advanced marketing qualification (or equivalent ) and solid knowledge of the digital publishing arena
• Good technical knowledge of publishing, marketing and digital media
• Strong marketing experience including hands on campaign and strategic experience
• Relevant line management experience including leading and motivating teams
• Excellent business management skill and strong commercial instinct
• Highly organised with great communication skills

For further information, please apply online or email a CV and salary expectations to clairelaw@atwoodtate.co.uk.