Description:

We have a fantastic new opportunity for a Marketing Manager to join this leading education publisher based in London or Basingstoke. They are market leaders in higher education textbooks for students and are now looking to add a Campus Marketing Manager to the team.

The team is friendly, creative and hard-working and this role will focus on their lead titles. Working in collaboration with the editorial and sales team you will develop deep product and market knowledge for your products, so that you can understand what will affect customer decisions. With this knowledge and research you will then need to develop a strategic plan and then implement this. You will have a varied background including direct-mail, email campaigns, sales kits and POS. You will need to give presentations internally and to customers, run events and provide support to sales reps in the UK and across Europe. You will also be responsible for tracking activity against sales targets and will have to deliver accurate reports and analysis to senior management. (Please note that this role does include extensive travel both in UK and Europe wide)

The successful candidate will need to be:
• A confident and results-driven individual
• A highly skilled communicator, able to persuade and influence customers and colleagues face-to-face, on the ‘phone and in writing
• A brilliant presenter
• Able to demonstrate an understanding of the needs of a field sales force and show how you have both contributed to and led a team
• Able to write copy that sells and have a record of successful direct marketing campaigns, ideally in a Higher Education or publishing environment
• Highly analytic and adept at problem-solving
• Able to analyse qualitative and quantitative data, draw appropriate conclusions and from these
• Able to develop effective product positioning, sales and marketing strategies
• Able to demonstrate a creative for presenting and implementing your ideas

For further information and a job description please contact Donald Smith at Inspired Selection by email: d.smith@inspiredselection.com. CVs asap please. The closing date for applications is Thursday, May 24th 2012 and early applications may be prioritised. Please note that due to the volume of expected applications only successful applicants will be contacted.