'Great British Bake Off' boost for booksellers

'Great British Bake Off' boost for booksellers

As "The Great British Bake Off" marks its last series on the BBC, ending an era, The Bookseller's charts and data editor Kiera O'Brien takes a look at how much dough books related to the programme have made via Nielsen BookScan.

While Mary Berry, who will not appear on "The Great British Bake Off" once it moves to Channel 4, has sold 2.8 million books for £33.4m since records began (with 80% of that volume selling since "The Great British Bake Off" began on the BBC in 2011), Paul Hollywood’s book sales are less than stellar. In 2012, How to Bake (Bloomsbury) shifted nearly a quarter of a million copies, but new releases by Hollywood, who will move to Channel 4, have seen diminishing returns, with his most recent book The Weekend Baker—published by Michael Joseph— shifting just 7,019 since May. In comparison, Berry’s Foolproof Cooking (BBC), released at the end of January, has sold 206,952 copies to date and held the Hardback Non-Fiction title for eight non-consecutive weeks.

Berry's bestselling book since Nielsen BookScan records began is Mary Berry Cooks (BBC), which has sold 291,202 for £3.11m copies since its release in February 2014.
 
The latest "Great British Bake Off" tie-in cookbook by Linda Collister, Perfect Cakes & Bakes to Make at Home (Hodder & Stoughton), has pulled ahead of last year’s Great British Bake Off: Celebrations in volume, by 16.8%. In four weeks on sale it has sold over 20,000 units and it held the Hardback Non-Fiction title for two weeks, compared to Celebrations’ 17,415 copies sold in its first four weeks.

(From left) "Great British Bake Off" judges Paul Hollywood and Mary Berry, and presenters Sue Perkins and Mel Giedroyc. Picture: BBC/Love Productions
 
The usual route for popular contestants is a book deal, but not many have had the same level of success as 2015 winner Nadiya Hussain. Nadiya’s Kitchen (Michael Joseph) has sold 22,170 copies since its release in June, and saw a 93% in boost in volume during the two weeks her documentary “The Chronicles of Nadiya” was broadcast on the BBC. Bake Me a Story (Hodder Children's), her children’s cookbook, has sold 3,393 copies in the fortnight since its release, hitting the Hardback Non-Fiction top 20 twice.
 
Half of presenter duo Mel & Sue, Sue Perkins’ memoir Spectacles (Penguin) has also seen a Bake Off boost over the past few weeks. The hardback, released in October last year, had slightly lukewarm sales over Christmas 2015, but its paperback jumped 397% in volume week on week at the start of September. In the last two weeks, it has shifted 47.5% of its total volume since its release on 28th July, and it hit the audio download top 20 for August.