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01.01.70 | Katie Allen
Literary Agent of the Year Sponsored by Orion
founder of Darley Anderson Literary, TV & Film Agency,
One of the most commercially astute minds in the business, Anderson has taken a hands-on approach with his authors since starting his company in 1988—involved in the seemingly minute details such as jacket design, and tirelessly building relationships between authors and booksellers. This approach, and always having faith in the slushpile, means that by the end of the agency's 21st year it boasted three number one UK bestselling authors, one of whom, Martina Cole, is the bestselling adult fiction hardback novelist in the UK. Anderson handles a wide range of genres, recently branching into children's books, signing up bestselling author Cathy Cassidy.
Curtis Brown, books department m.d.
With an instinct for matching the right editor to author, and strategic positioning of his clients, Geller has enjoyed another strong year. The prestige achievement was undoubtedly Nelson Mandela's Conversations with Myself, sold into 26 languages. Geller shifted John le Carré, and a good part of his backlist, from Hodder to Penguin, while another author, Howard Jacobson, won Man Booker Prize glory with The Finkler Question in his first outing after moving from Cape to Bloomsbury. Then there was David Nicholls' One Day, where the rejection of a conventional rom-com cover contributed to its success and continued presence in the BookScan top 10 a year after publication.
Jenny Brown Associates
In his six years of agenting, Mark “Stan” Stanton has developed a keen eye, able to pluck gems from the 1,000-plus submissions he receives every month. Highlights of 2010 have included Alistair Urquhart's The Forgotten Highlander (Little, Brown) which topped the Sunday Times bestseller chart and remained in the top 10 for six weeks, and Natasha Solomon's Mr Rosenblum's List (Sceptre) which was one of 2010's strongest-selling literary débuts. One of Stanton's earliest successes as an agent, Paul Torday, is still going strong: his sixth novel was sold to Orion last year and production began on filming an adaptation of his first, Salmon Fishing in Yemen, in the summer.
Felicity Bryan Associates, founder and chair
Last year was a momentous one for Felicity Bryan. In April, she restructured the agency she founded in 1988 to bring in directors Catherine Clarke and Caroline Wood as co-owners. The runaway success of the year was Edmund de Waal's The Hare with Amber Eyes (Chatto). Turned down by all but two publishers, this genre-breaking memoir—the story of a European family through Japanese netsuke—was helped to publication by Bryan's editorial input and championing of the book. Other successes ranged from the fastest-selling app in the iPad App Store, Marcus Chown's The Solar System (Faber), to a new deal for longstanding client Karen Armstrong, brokered when Bryan was stranded in New York by last year's -infamous volcanic ash cloud.
United Agents, director
One of the co-founders of UA, Kirby has consistently brought the right author and publishers together. Atop Kirby's list in 2010 (and the Christmas hardback fiction bestseller list) was the pairing of Dawn French with Michael Joseph for her début novel A Tiny Bit Marvellous. Kirby was involved with the title at every stage from early editorial discussions to design to marketing. Another strong match was pairing James Corden's autobiography with Jack Fogg at Century. Fogg was the only publisher Kirby approached, believing that Peter Kay's publisher would be a suitable fit for funnyman Corden. Another highlight was Kirby's work with the Sherlock Holmes estate; suggesting that Anthony Horowitz write the next official Sherlock Holmes book and devising the idea of a Young Sherlock Holmes series.
United Agents, director literary division
In his 16th year as an agent, it is the line-by-line work with authors that drives Trewin; Kate Williams' début The Pleasures of Men—sold within hours of submission to Michael Joseph—is testament to that. Yet Trewin has also done sterling work with big brands and estates. He is the agent for the Ian Fleming estate, with the new Bond novel, written by Jeffery Deaver, being sold into 25 territories and counting. Trewin also approached Manchester United, becoming the football club's first ever literary agent, and he has also started to build on the brand side of his business by forging new lucrative relationships with Cowshed, Mother Vision and Carte Noire.
Publisher of the Year Sponsored by Bonnier Publishing
Bloomsbury launched several new initiatives in 2010, including Bloomsbury Australia, the Berg Fashion Library Online and the Professional Library Online; while the e-book lending programme Public Library Online was also extended to new territories. Bestsellers for the publisher included Howard Jacobson's Man Booker Prize-winning The Finkler Question, which has sold £1.6m through BookScan—and over 45,000 e-book copies. Elizabeth Gilbert's Eat, Pray, Love was the bestselling non-fiction paperback of the year (original and tie-in editions), with sales eclipsing £2m.
Faber & Faber
Faber started last year with a newly created division, Faber Digital, and highlights from its first year included Solar System for iPad and Malcolm Tucker: The Missing Phone. Its fiction list also performed well, with Barbara Kingsolver's The Lacuna winning the Orange Prize and selling 250,000 paperbacks. Kazuo Ishiguro scored too, with Nocturnes selling 100,000 paperbacks and the film tie-in of Never Let Me Go selling a further 175,000. Poetry was also strong, non-fiction sales were driven by the popular QI properties, and creative writing programme The Faber Academy increased its turnover by a healthy amount.
Hodder & Stoughton
Last year Hodder & Stoughton had 36 titles in The Sunday Times' top 10 bestseller lists; eight hitting number one and eight had value sales of over £1m. H&S has steadily built brand authors: in 1995, for example, Jodi Picoult sold around 30,000 copies of her books, in 2010 she hit 958,000. Investment is being made in débuts, such as Jenn Ashworth and Ned Beauman, both selected as Best New British Writers on the BBC's “Culture Show”. And, of course, H&S had one of the standout successes of the year, with David Nicholls' One Day shifting over 518,000 books for £2.8m in all editions.
Last year's winner Little, Brown aimed to build on that success in 2010. Piatkus saw Rosamund Lupton's Sister become one of the bestselling début of the year, with sales of over 350,000 copies in four months. Brand publishing was also developed with L,B growing sales of Nicholas Sparks fourfold (from 70,000 copies in 2009 to 300,000 in 2010). The foreign rights department sold début thriller The Stonehenge Legacy in 35 territories and L,B ended the year with almost 2,000 titles available as e-books.
Penguin turned 75 years old in 2010, and celebrated by having 66 top 10 bestsellers. Michael Joseph published Jamie Oliver's Jamie's 30-Minute Meals, the bestselling hardback non-fiction book of all time, which sold almost 1.2 million copies in its first three months. Penguin Press had its best ever year, selling 120,000 copies of Neil MacGregor's A History of The World in 100 Objects at £30 apiece, and Penguin Classics saw success with Hans Fallada's Alone in Berlin (200,000 copies). Penguin General had the UK's bestselling début, Kathryn Stockett's The Help (450,000 copies) and digital success came with Stephen Fry's MyFry app. Puffin turned 70 years old and Penguin Children's Books also had a fantastic year, with commercial success driven by brands such as Peppa Pig.
Quercus more than doubled its market share and sales through Nielsen BookScan in 2010, a good portion of that (but not all) due to Stieg Larsson. The last in the Millennium trilogy, The Girl Who Kicked the Hornet's Nest, sold more than 98,000 copies within its first three days of publication in paperback, and Larsson also became the first member of the Kindle Million Club, selling one million Amazon e-books. Tie-ins worked well; Mark Logue and Peter Conradi's The King's Speech was Quercus' bestseller in non-fiction, while John Ajvide Lindqvist's Let Me In sold over 75,000 copies. Jennifer Lynn Barnes' Raised by Wolves became the publisher's first children's title to sell 25,000 copies.
Simon & Schuster
In 2010 Simon & Schuster doubled its profits, with across-the-board sales success. In non-fiction, Dannii Minogue's autobiography sold 120,000 copies in the run-up to Christmas and Brian Moore's Beware of The Dog won the William Hill Sports Book of the Year. The fiction team grew Philippa Gregory's paperback sales by almost 100% with the publication of The White Queen. S&S Children's also showed significant growth, with Becca Fitzpatrick's young adult novel, Crescendo, selling 210,000 copies.
Made up of eight different imprints, Vintage had its second best year ever in 2010. It improved sales of its established authors—Jo Nesbo's The Snowman reached 380,000 copies across all territories, compared to 44,000 copies of 2009's The Redeemer—and had a strong year in non-fiction, with Edmund de Waal's The Hare with Amber Eyes winning the Costa Biography Award. Vintage digital offers included a relaunched website, a monthly podcast and its first app, Nigella Quick Collection, which was the third highest grossing app overall on the iTunes UK store.
Publicity Campaign of the year Sponsored by the PPC
Cornerstone, publicity director
Tony Blair's A Journey (Hutchinson)
Getting media coverage for the biggest political memoir in over a decade was never going to be a problem; securing positive attention, however, might prove trickier. The cancellation of Blair's high-profile signing at Waterstone's Piccadilly due to protesters is a good example of Bush and her team turning negativity around—she instead had Blair come to the Cornerstone office to sign books that could then be sold in the store. With Blair having so many pressing engagements, time was also an issue. He was not available on the day of publication, for example, so the team prepared a video to release as part of a campaign timed so that coverage ran just as the book hit the shops.
Andrew Rawnsley's The End of the Party (Viking)
Remaining in control of a publicity campaign involving sensational political revelations is no mean feat. But the first challenge facing Hippisley-Cox for Rawnsley's New Labour exposé was to convince news organisations to take an interest in a book whose contents were strictly confidential until the first two extracts were published in the Observer. Then the challenge was tackling the inevitable torrent of denials from Downing Street's media machine. The final triumph was Hippisley-Cox keeping a number of new dramatic stories up her sleeve to have the desired “What? There's more?” effect during publication week. The result was unprecedented front page coverage, which ensured that Rawnsley stayed in the spotlight well into the general election campaign.
Corvus, publicity director
Karl Marlantes' Matterhorn (Corvus)
Marlantes and his tome was not exactly a dream job for a publicist—a dense, 600-page Vietnam War epic by an unknown 65- year-old American début novelist, who was still suffering from severe post-traumatic stress disorder. Yet, Gill, in her first book for Corvus since moving from Random House, gambled on bringing Marlantes across the Atlantic and was able to pull off a triumphant UK visit. Weeks of persistence secured Marlantes extensive coverage, including crucial slots in the Edinburgh Book Festival, an appearance on “Newsnight” , Radio 5 Live interviews and features in the Observer and Sunday Times. It paid off: the book sold 37,000 copies in its first two months.
Little, Brown, Abacus, Virago, publicity manager
Natasha Walter's Living Dolls (Virago)
From the very outset of this campaign, Virago's mission was to help Walter reach a wide audience with her message about the cultural context young girls now grow up in. Hood targeted outlets as diverse as online forum Mumsnet, feminist magazine Fat Quarter, Elle and the Daily Mail. Hood realised the importance of balancing the much-debated “news story” of the campaign with clear commentary from Walter, for which she appeared on “Woman's Hour”, Sky Arts' “Book Show” and BBC2's “The Review Show”. The cumulative effect of the campaign was to make Living Dolls a “must-read”—an unusual accolade for a book dealing with feminist issues.
Hodder, mass market publicity director
David Nicholls' One Day (Hodder)
Publicity started at home for Emma Knight, the publicity director behind the success of One Day. Often described as a “word of mouth” success, One Day's appeal reached far beyond the usual book reading public because Knight encouraged all Hodder employees to enjoy the book —and then spread the word. She also made sure that the right mouths were talking about it, namely journalists whose passion for the book would generate stories about its success throughout the year.
Cornerstone, press officer
Harper Lee's To Kill a Mockingbird (Heinemann, Arrow)
Waldram had challenges in publicising Lee's 50th anniversary edition of To Kill a Mockingbird: a famously reclusive author and the difficulty of getting media outlets to look at a reissued book. Waldram, however, set about capitalising on the public's nostalgia for such a well-loved novel, and turned Lee's absence into the central intrigue of the campaign. Waldram quickly realised the Times, whose readers had voted the book the most important of the past 60 years, could be a major ally, and organised a feature by Ruth Rendell. Other highlights included a Radio 4 “Open Book” special, a library campaign with the Reading Agency which saw reading groups pick the novel up, and reaching new audiences through publications such as Heat and Star. To Kill a Mockingbird's paperback edition hit the BookScan Official Top 50 for the first time, rising to number 14.
Independent Publisher of the Year Sponsored by Ingram Content Group
Husband and wife team Alessandro Gallenzi and Elisabetta Minervini founded Alma in 2005, with a mix of translated fiction and new British voices, such as Tom McCarthy. Two years later, Oneworld Classics, its joint venture with Oxford indie Oneworld publications, launched a classics list and acquired the John Calder publishing and bookselling business. Last year, Oneworld Classics launched two new imprints, the Calder Collection and Overture Publishing, while Alma also started a new young adult list. The 2010 runaway success was Rosie Alison's Orange Prize-shortlisted The Very Thought of You, which has sold over 100,000 copies to date.
Bright Red Publishing
Founded in 2008, Edinburgh-based Bright Red has quickly become one of the top 10 publishers of schools textbooks and revision guides in the UK. The publishers spotted a gap in the market and produced the first full-colour revision books for Scotland's higher curriculum, as well as their innovative BrightRED Results list. Last year they doubled their range of revision titles.
Constable & Robinson
C&R, which has roots going back to 1795, is continuing to expand its portfolio of imprints with the newest—commercial genre and literary fiction imprint Corsair, launched in 2010. Its first successes have been Jonathan Dee's The Privileges, and Giorgio Faletti's I Kill. A re-jacket of Robinson's cosy crime author M C Beaton (pictured) worked a treat, with her newest hardback up 56% against her previous book, and a 40% rise across some of her backlist titles. The biggest Constable seller was Daily Mail columnist Quentin Letts' 50 People Who Buggered Up Britain, which sold over 47,000 copies through BookScan.
Continuum International Publishing Group
Since c.e.o. Oliver Gadsby and his team took over in 2007, Continuum has set about righting the ship. After a long period of struggles, the humanities and social sciences publisher is now seeing profits, with a sales growth last year of 6.5%. A significant overhaul of the company has included a concentration on digital, growing the academic list and redefining the trade list. The number of literary studies, media studies and film titles has also grown, and the company now publishes a total of 600 titles each year.
Faber & Faber
C.e.o. and publisher Stephen Page saw Faber's revenue hit a record high in 2010, its 82nd year. Overall sales were 4.7% ahead of 2009, and fiction was up 17%, with highlights including Barbara Kingsolver's Orange Prize-winner The Lacuna, which sold 250,000 copies, and Mario Vargos Llosa becoming the 12th Faber author to win the Nobel Prize in Literature. As well as significant growth in its own e-book sales, Faber also launched Faber Factory, a service modelled on the Independent Alliance to enable independent publishers to develop digitally.
Founder Kyle Cathie's recent decision to rename her eponymous company Kyle Books in its 21st year is certainly not because of a lack of success in 2010. The publisher, in a tough illustrated, lifestyle and cookery market, saw sales rise 24% over 2009. Half of its top-sellers came from its backlist, in the healthy eating range (Gino D'Acampo's The I Diet) and the not so healthy eating range (Cupcakes from the Primrose Bakery).
Founded in 2005 by the then 25-year-old Tom Chalmers, Legend has in each of the past six years doubled its output of fiction and non-fiction titles year on year. It has also acquired fellow indie Paperbooks, started a successful self-publishing imprint called New Generation Publishing and was instrumental in the start-up of the Booksetc website. The company also provides consultancy for other start-up indies, and recently launched Legend Business, a sponsored business imprint.
Osprey, under m.d. Rebecca Smart's canny stewardship, had another strong, robustly profitable year. The company became the Osprey Group last year, combining military specialist Osprey, heritage publisher Shire and sci-fi imprint Angry Robot, which it acquired in June 2010 from HarperCollins. At Osprey, there were three new series launches and partnerships with the likes of the Imperial War Museum; a brand refresh drove Shire's sales up 50%; and Angry Robot was relaunched to a younger demographic.
Headed by m.d. Andrew Johnston, Quiller has built itself into the UK's number one specialist country pursuits publisher. Twenty-five new titles were published last year—including cricket book Out for a Duck and “porcine miscellany” Higgledy Piggledy, both of which marked new moves into special interest subjects. Quiller's solid backlist also contributed to a sales increase of 8%. That, along with its operational excellence (its returns rate was less than 2%), meant another profitable year.
Marketing Campaign of the Year Sponsored by Nielsen Book
Booksellers Association, IndieBound
The US-developed IndieBound was adapted for the UK by the BA for spring 2010. It established a dedicated website, distributed point-of-sale packs to over 250 booksellers, redesigned the Independent Booksellers Week website, sent out a wall planner and circulated its Christmas Books guide under the new brand.
Ebury, A Simples Life
Ebury's “meerkating” team announced the publication of A Simples Life by surprising key customers and press with a voicemail from meerkat Aleksandr Orlov, and using social media to run teaser messages. The publisher worked with comparethemarket.com, the creative agency VCCP and PR agency Good Relations on a cross-platform campaign, and it produced a video trailer of Aleksandr with the book (which was initially given to Amazon exclusively), a pop-up shop in Regent Street, and a “live” TV interview with Aleksandr.
HarperCollins, The Book of Tomorrow
In 2010 HC ran a Making the Everyday Magical augmented reality campaign, in conjunction with digital agency Stickee, to promote the publication of Cecelia Ahern's The Book of Tomorrow. Each book was printed with a glyph that gave access to a virtual world and a Facebook community, while a Skype author tour and TV and outdoor advertising were used to drive sales.
Headline, The Family
Wanting to make Martina Cole's The Family a number one bestseller, the Headline marketing department rolled out a cross-platform campaign with QR codes embedded in posters at train stations, a website asking for readers to share their family secrets, an update to the Martina Cole iPhone/iPad app and a dedicated author pop-up shop—which had an interactive map, confessional and a signing event with Cole herself.
Hodder & Stoughton, One Day
In 2010, the initial paperback campaign for David Nicholls' One Day involved 16 cross-track sheets on the London Underground, bookend advertising in the Metro reaching over one million people, and bus advertising in Edinburgh. A second wave of promotion was launched on 15th July, the central date in the book, with Hodder partnering with energy efficiency charity Global Cool to give out 50,000 samples of the book at London Underground stations.
Puffin, 70th Anniversary
Puffin celebrated its 70th year in 2010 under the strapline “Happy Birthday Imagination”. The campaign's focal point was the Puffin National Share-a-Story Day in May but Puffin also printed 45,000 copies and created an app of The Puffin Handbook (a parent's guide that was distributed for free), created a list of the 70 Best Books for Children, launched a nationwide vote for the Puffin of Puffins with the Guardian, created a Story of Puffin “webisode” and launched the Puffin Digital archive.
Mills & Boon, New Voices
To discover the next generation of writers and readers, M&B launched New Voices, an online writing competition, which had a fully interactive micro-site that was supported by Facebook and Twitter. Midas PR created six videos and a Blogger Pack, both of which featured M&B editors offering writing tips, and M&B staged 15 writing workshops in libraries. M&B also published a new anthology to coincide with the competition, and the winner will feature in a similar anthology in 2011.
Simon & Schuster, The White Queen
With the publication of Philippa Gregory's The White Queen in paperback, Simon & Schuster added a new element to its online marketing strategy by creating a free quiz-based iPhone app, which featured product pages, embedded video, photos and extracts for both The White Queen and The Red Queen. It also created downloadable packs for bloggers, projected the jacket onto Big Ben, the Tower of London and Oxford Street Selfridges, and created a dedicated YouTube channel for Gregory-related videos.
Waterstone's, Feel Every Word
Waterstone's brand had remained virtually unchanged since it was founded in 1982, so in 2010 the chain wanted to return to its key strength: bookselling. The first step of this Feel Every Word campaign was to revitalise its “W” logo, and rebrand 20 of its biggest stores with the new logo and improved layouts.
W H Smith, Richard & Judy Book Club
In 2010 W H Smith brought the R&J Book Club back as part of an exclusive partnership between the couple and the chain. The campaign had two main objectives: to expand the size of the book market and to launch début authors, as well as promote R&J's personal involvement. WHS ran a TV advertising campaign, had window displays, dedicated web pages, a virtual book club and filmed interviews with both R&J and the selected authors. Since the launch, R&J Book Club titles have sold over a million copies through the chain.
Rights Professional of the Year sponsored by the Frankfurt Book Fair
HarperCollins, head of children's rights
Carla Alonzi heads a four-strong team, which balances both long-established author estates and brand new titles. A highlight of 2010 was selling all six books of Lauren Child's new series, Ruby Redfort, to Candlewick in the US. Another triumph was acquiring world rights in English, excluding Australia and New Zealand, to Mercy by Rebecca Lim, the first of a new paranormal romance series. Alonzi and her team sold US rights to Mercy to Hyperion for a high six-figure advance. The Carrie Diaries series by Candace Bushnell is now licensed into 35 languages, and C S Lewis' Narnia series is now in 51. Alonzi also created a direct multi-language deal for over 200,000 copies of six Paddington picture books with the Co-op in Switzerland.
Hodder & Stoughton and Headline, rights director
Bartholomew has been at H&S for three years and has been director of rights at both Hodder and Headline for a year and a half. In that time he has transformed the rights department into an increasingly profitable part of the publisher's portfolio. Balancing both translation and US rights with domestic rights, Bartholomew's team has built brand authors such as Sophie Hannah, Andy Riley and Andy McDermot so that they are now licensed in over 20 territories each. Début authors such as Christina Hopkinson (The Pile of Stuff at the Bottom of the Stairs) and Sarah Winman (When God Was a Rabbit) have also been developed and sold into 10 territories. Domestic rights were also strong last year, increasing by 40% year on year. Added to this, 45 serial deals were sold to national newspapers.
Canongate, rights director
Rights director Polly Collingridge heads a five-strong team at Canongate, which had a record breaking 2010, with over 190 individual rights deals finalised between February 2010 and February 2011, a double-digit increase on the previous year. Most of Canongate's rights income comes from translation sales, but it has increased its efforts to license rights in the US. The highlight of the year was acquiring world rights, excluding North America, for Wikileaks founder Julian Assange's memoir, with international sales now reaching 29 territories, seven of which came within the first two days. The publisher also sold rights in 15 countries for Glen Duncan's The Last Werewolf, nine territories for Mary Horlock's début The Book of Lies and 15 new deals have also been done for the successful Simon's Cat series. Film rights were also sold to the BBC for Michel Faber's The Crimson Petal and the White.
Little, Brown, foreign rights director/deputy rights director
Alexandra "Andy" Hine's 16th year at Little, Brown was a fantastic one, with the rights team securing 454 rights deals, on par with its record 2009. Hine herself was responsible for the highlight: notching up 35 deals for Sam Christer's début thriller The Stonehenge Legacy. In 2010 Hine also made 17 deals for Ozzy Osbourne's autobiography, 28 deals for Piatkus author Patrick Holford, 101 large print deals and 54 audio deals—in 36 different languages overall. She had great success in the German market, with five-figure deals for authors such as Natasha Walter and Adam Blake. Hine also scored with a number of significant successes in the increasingly tough serial market; even managing, in the notoriously tougher fiction serial market, to sell rights to Beryl Bainbridge's The Girl in the Polka-dot Dress to the Daily Telegraph.
Orion Children's Books, rights director
Nicholas, promoted to Orion Children's Books' rights director in 2010, thrives on finding new and novel ways to generate rights revenue in an increasingly difficult market, including mining backlists for new opportunities, chasing and renewing licences and digital deals. Last year's highlights included sales of Michelle Paver's six-book series Chronicles of Ancient Darkness in 31 territories and the launch of Lauren St John's White Giraffe quartet in 18 languages. Other success included negotiating an initial four-book deal (which she then improved to six) for Marcus Sedgwick's The Raven Mysteries to Maelstroms in Sweden.
Conville & Walsh, foreign rights director
Smith-Bosanquet joined Conville & Walsh in 2005 as an assistant to Patrick Walsh, and two years later single-handedly started the foreign rights department, which now sells directly into around 18 languages. Now a director, he handles six languages specifically, as well as overseeing the rights department and its associate agents. Last year proved to be the most profitable year so far for C&W's rights department, which sold books into 39 languages, including Basque and Farsi for the first time. Highlights include S J Watson's début thriller, Before I Go to Sleep, being sold into 33 languages and acquiring five separate five-figure and one six-figure advance for young adult début The History Keepers.
Digital Innovation of the Year Sponsored by FutureBook
Berg Publishers, Berg Fashion Library
Wanting to build a definitive reference site for students and researchers interested in fashion, Berg launched The Berg Fashion Library (BFL) in September 2010, after five years of development. An online subscription portal, the BFL includes the Berg Encyclopedia of World Dress and Fashion, 16,000 images from collections at the Victoria & Albert Museum (with future images to come from the Metropolitan Museum of Art in New York), a directory of museum collections, 60 Berg e-books on the subject of dress, a dictionary of fashion terms and an A–Z of fashion movements, styles and designers. In January the BFL won the Dartmouth Medal, which is awarded annually by the American Library Association to a significant piece of reference work.
Faber & Faber, Solar System for iPad
Best app/enhanced e-book/interactive book
In December 2010, Faber and Touch Press launched Solar System for iPad with the hope of setting a new standard for interactive books. Science writer Marcus Chown was commissioned to write a book on the Solar System for the iPad in close partnership with Planetary Visions, suppliers of 3D space imagery. The project was then produced by Richard Turnbridge and edited by Faber and Theodore Gray of Touch Press, with software engineering by Open GL. The app became profitable within six weeks, and has achieved an average five- star rating in the iTunes UK store, becoming the second top-grossing app for the iPad in the UK. It had a star moment in Apple's iPad 2 launch, when Steve Jobs used it to demonstrate some of the device's new features. A printed coffee table book inspired by the app is now in the works.
Penguin, Facebook and Twitter campaigns
Best use of social media
Penguin's social networking on Facebook and Twitter are integrated into the Penguin home page, with shared functionality on key pages. As of February 2011, the publisher has over 34,000 Facebook fans, almost 200,000 Twitter followers and YouTube videos that had been viewed over 430,000 times. In order to engage with readers online, Penguin created the #PenguinFriday game on Twitter, asking people to describe their favourite literary character in fewer than 140 characters. On both Facebook and Twitter, the Penguin YouTube channel is linked directly, and the publisher has monetised its presence on Facebook by using ShopTab, which enables it to sell products through its existing online store, without leaving the Facebook site.
Random House Children's Books, Stardoll
Best content innovation
Over eight weeks in September 2010 Fiona Macmillan, colour and licensing publisher at RHCB, led a team of writers and editors to create an 80,000-word supernatural mystery alongside designers and programmers at Stardoll, an online social community for girls. The web-based daily serial Mortal Kiss, published in 56 chapters, was supported by digital features such as an interactive map, dress up character dolls, in-character blogs and a specially created fashion collection. The Mortal Kiss campaign pages saw 17 million page views and a fan club soon established itself, now with over 83,000 members. Fan club members logged on every day to discuss the book and readers had the chance to affect the story directly through opinion polls. Mortal Kiss has now been published in paperback in the UK, coedition rights have been sold to the US and the Czech Republic—and film rights have also been sold.
Rough Guides, Make The Most of Your Time on Earth
Best integrated digital marketing campaign
The "Make The Most Of Your Time On Earth" campaign was devised to support the publication of the second edition of the Rough Guides book of the same name. A multimedia, cross-platform campaign, it ran from September 2010 to February 2011. The team, led by Rough Guides and DK Eyewitness marketing and PR director Liz Statham, launched a travel competition, "Win Free Travel For a Year", which was housed on Roughguides.com. Signing up to the "Make The Most" newsletter was a compulsory criteria of entering the competition. A viral game, Rough Roads, was created with digital marketing agency Koko, which was seeded to over 3,000 web portals and a subscriber list of 1,000, as well as promoted via social media. As of February, the game has achieved over 4.8 million plays. An email marketing campaign was also devised and implemented with agency eCircle, gaining 55,000 entries to the competition. Advertising was placed in travel company STA's university freshers booklet. Rough Guides also worked with digital agency Metia to create a new interactive part of the Rough Guides website, and the site received over 15,000 visitors in its first month.
Imprint and Editor of the Year
Alison Green, publisher
Alison Green Books
A children's author herself, Green has 23 years of experience in turning authors and brands into top-selling household names—such as The Gruffalo, which she published while at Macmillan. Since being set up six years ago, her Scholastic-owned eponymous imprint has sold over 1.5 million copies, won six prizes and been translated into 20 languages. Last year's most notable success was Zog by Gruffalo pair Julia Donaldson and Axel Scheffler, which has sold over 120,000 copies in hardback in just six months.
Kate Bradley, commissioning editor
With an expert commercial eye, developed through her background working for Waterstone's, as head of fiction at BCA and brand manager for Harper Fiction, Bradley has been responsible for discovering many of Avon's new authors. She has also contributed to the success of Harper imprint Avon's existing authors, most notably Trisha Ashley, whose book Twelve Days of Christmas spent five weeks on the Sunday Times bestseller list in the run-up to Christmas.
Nick Davies, editorial director
Nick Davies' work over the past few years has ensured that Canongate is home to one of publishing's most profitable non-fiction lists; in 2010 it contributed 66% to Canongate's frontlist turnover. Major bestsellers last year were Karl Pilkington's An Idiot Abroad, which sold over 177,000 copies through BookScan, and the second Simon's Cat book which sold over 149,000 copies. Davies also fought off tough competition to secure the rights to two books by Guardian columnist Oliver Burkeman, and signed up Wikileaks founder Julian Assange's much-anticipated memoir.
Clara Farmer, publishing director
Chatto & Windus
Newly promoted to one of publishing's most respected imprints, Farmer steered Random House-owned Chatto to its second highest turnover in its 156-year history. Its successes were led by Edmund de Waal's Costa Biography Award-winning The Hare with Amber Eyes and Nigella Lawson's Kitchen, the third bestselling non-fiction book in the UK last year. This venerable imprint is forward looking: Nigella's app, Nigella Quick Collection, was the third highest grossing app on the UK iTunes store last year.
Myles Archibald, publisher
Collins Natural History
Archibald became head of natural history at Collins in 1991, and has published a wide range of non-fiction, from the Collins Bird Guide, which recently broke through the 250,000 barrier, to Collins' greatest success last year: Professor Brian Cox's Wonders of the Solar System, poised to top 100,000 copies sold. Myles works with many of natural history writing's central figures, including Richard Mabey, Mark Cocker and Sir David Attenborough.
Paul Keegan and Matthew Hollis, editors, Faber Poetry
The UK's premier poetry publisher had a brilliant year even by its high standards, sweeping all three major poetry awards: Seamus Heaney won the Forward Poetry Prize, Derek Walcott scooped the
T S Eliot Prize and Jo Shapcott won both the Costa Award for Poetry and the overall Costa gong. The awards, and a balanced list, meant that the poetry list contributed nearly a tenth of Faber's turnover in 2010.
Juliet Annan, publisher, Fig Tree
Under the leadership of Annan (who edits each book herself) Penguin imprint Fig Tree's 2010 sales rose a remarkable 100%, bolstered by Katherine Stockett's début The Help, which sold over 450,000 copies for £2m. Another successful début author last year was Mr Chartwell, penned by Rebecca Hunt, who was picked as one of 12 writers to watch for a BBC "Culture Show" special. Annan also seized the opportunity provided by a lost Nancy Mitford novel, renewing interest in the writer by reissuing all of her works with new covers and introductions.
Nick Sayers, publishing director
Hodder Fiction totted up six number one bestsellers last year and saw profits double from 2009. The most notable success was, of course, David Nicholls' One Day, which reached paperback number one in March and was top of the Sunday Times paperback fiction list in Christmas week, a testament to editor Sayers' close and diligent work with the author on his manuscript. Another success was the reinvention of the Stephen King brand, which included the innovative multiple designs for Under the Dome's cover.
Maria Rejt, publisher, Mantle
After 10 years as a publisher at Pan Macmillan, discovering many bestselling authors including Minette Walters and
C J Sansom, Rejt launched her own Pan Mac imprint in 2010. The Mantle list encompasses general, crime, literary fiction, non-fiction and thrillers. Its launch title, Innocent by Scott Turow, sold 115,000 copies and was shortlisted for a Steel Dagger award. Sansom's fifth Shardlake novel Heartstone reached number one on the Sunday Times list and has grossed 130,000 copies through BookScan.
Alan Samson, publisher
Weidenfeld & Nicolson
After a spell of distinguished, albeit loss-making, publishing, Samson turned Orion division W&N's fortunes around in 2010. He brought the imprint robustly into profit as he focused on the size of its list and editorial selection. A key success was the reinvention of the Hairy Bikers, with their two 2010 titles Mums Know Best and The Twelve Days of Christmas selling a combined 650,000 copies in hardback. The autumn brought one of Samson's greatest publishing triumphs in the form of rock legend Keith Richards' Life, shortlisted for the Duff Cooper Memorial Prize, and selling 500,000 copies.
Miranda Forbes, editor, Xcite Books
Forbes is actually the nom d'amour of Hazel Cushion, m.d. of Xcite owner Accent Press. Forbes/Cushion has edited the erotic fiction list since its launch in 2007, making it a leading high street brand stocked in Ann Summers, Waterstone's and W H Smith Travel. Last year Xcite enjoyed a 774% rise in e-book sales and 19.5% in print sales.
Children's Publisher of the Year
Egmont is the UK's largest specialist children's publisher and home to some of the world's best-loved names, including Mr Men, Enid Blyton, Winnie the Pooh and Barbie. Last year also saw Egmont capitalise on fresh talent: Andy Stanton's Mr Gum series passed the one million books sold milestone, and Egmont acquired World of Happy by Purple Ronnie creator Giles Andreae, plus fashion designer Orla Kiely's first baby books. Owned by a charitable foundation in Denmark, Egmont gives a proportion of its profits to children's causes.
HarperCollins Children's Books
For HC, 2010 was a year of characteristic strength in classic brands but also success for relatively new authors. Venerable names Dr Seuss and Judith Kerr increased readership last year, with both having sales of over £2.3m. Meanwhile, new boy Derek Landy's Skulduggery Pleasant series has achieved £1m retail value in the UK and Ireland in just four years. Also popular was Michael Morpurgo's Shadow, Darren Shan's Birth of a Killer and "Little Britain" star David Walliams' third book, Billionaire Boy.
Penguin Children's Books
Last year might have been Puffin's 70th birthday, but Penguin is on the cutting edge of digital publishing. Alex Scarrow's TimeRaiders reached number one in the iBook store, Spot Goes to School became the top paid-for app days after its release and Puffin became the first UK publisher to promote its authors via online events, such as Rick Riordan and Eoin Colfer's live webcasts. With about 17% of the market, Penguin is the UK's top children's publisher, and its commercial success was partly driven by strong brands such as Peppa Pig, which overtook Thomas the Tank Engine as the number one preschool brand.
Simon & Schuster Children's Books
S&S attributes its significant children's growth in 2010 to its teen list and "funny fiction". June saw the launch of a paperback imprint Simon Pulse to tap into the trend for young adult paranormal romance. Heading this list was Becca Fitzpatrick's Crescendo, which in just three days of sales hit number three on the children's chart and number one on the young adults' chart. Meanwhile, tapping into a trend for Wimpy Kid-esque humour was The Dork Diaries series, which sold 165,000 copies across its two titles.
Usborne is the only independently-owned publisher among the top 10 UK children's publishers. It is also the only major British children's publisher where most of its authors are in-house editors and writers, a model designed to further Usborne's mission to produce books that are commercial without compromising artistic integrity. Sales of Usborne books were up 28% year-on-year in 2010. Usborne also expanded internationally, adding a Brazilian imprint to its Spanish, Italian, French and Dutch stable.
Walker's 30th anniversary year was one of global success fuelled by authors such as Anthony Horowitz and brands like Where's Wally?. The company enjoyed a 26% export sales growth—including over 300% in territories such as East Africa, Scandinavia and Israel—saw the launch of the Walker India imprint, and received record-breaking advances from foreign publishers for Patrick Ness' A Monster Calls. Walker reached new UK readers too, raising £30,000 for the National Literacy Trust and partnering with Readathon to offer schools free events.