Tuesday 27th September 2016, Milton Court, London


Life, the universe, and where books fit in

With expert speakers from publishing and the children's entertainment field.

Cosmology: what the numbers tell us today

Including exclusive data insights into children's reading and entertainment habits.

Stargazing: fantastic fans and where to find them

With talks from some of the best marketers, retailers and events organisers in the business.

To boldly go: the new frontiers and how to reach (beyond) them

Taking a look at the areas the publishing industry is aiming to reach.

The Bookseller Children’s Marketing & Publicity Competition

This year the Bookseller is re-launching a children’s marketing and publicity competition as part of its Bookseller Children’s Conference 2016, with a focus on low- or no-budget campaigns. 

Created to showcase the best campaigns from children’s books over the past year, the competition will give one publisher the opportunity to present their most successful and economic campaigns at the conference, as well as win advertising spend at The Bookseller. All campaigns entered must have had a total budget of £2,000 or less.

The winner will receive £3,000 to spend on print or digital advertising, and a five-minute slot to present their campaign at the conference, which will take place this year at Milton Court, the Barbican, on 27th September.

Two runners-up will also be asked to present at the conference.

Publishers are invited to submit their entries by emailing details about their best marketing campaigns to emma.lowe@thebookseller.com by 2nd September. The judges are looking for evidence of how campaigns led to increased sales of reader engagement. Entries from all publishers, from big multinationals to small independents, are welcome.

Full terms and conditions are below. 


  • Francesca Dow - KEYNOTE

    Managing Director, Penguin Random House UK Children's
  • Carrie Longton

    Co-founder, Mumsnet
  • Cheryl Taylor

    Controller, CBBC
  • Kate Dennis

    Marketing Manager, Monsoon and Monsoon Children


From Harry Potter to The BFG, from A Monster Calls to Peter Rabbit, from Lord of the Rings to Wimpy Kid, from Ladybird to the Ladybirds for Grown-ups, many of today’s hottest media properties have come out of children's publishing. Many others, such as Lego and Minecraft, have seen their franchises expand hugely thanks to their partnerships with publishing. But how can children’s books retain their position at the heart of a hugely expanding consumer market that is multi-format and governed by trends that emerge in the playground and on YouTube?

The theme of The Bookseller’s Children’s Conference is exactly that: how to keep children’s books at the centre of the entertainment universe. I am delighted to have recruited speakers from across the kids landscape, from Monsoon to CBBC, from Penguin Random House to the Hay Festival, for a day of exploration, delights, and education.

This is the biggest children’s publishing conference of the year and will tool-up your businesses to address the opportunities ahead with confidence and imagination, and with a contacts book to scare your rivals into hiding! 

Charlotte Eyre, Children's Editor The Bookseller and programme director for The Children's Conference 2016

For speaker enquiries contact Charlotte Eyre
For sponsorship opportunities contact Emma Lowe
For general enquiries contact Anna Martin

Why Attend?

The Bookseller Children’s Conference is an important date in the book trade calendar. Attracting leading figures from the world of children’s books: publishers, booksellers, authors, agents and librarians along with speakers from other industries, it is a forum for new ideas and innovation. Each year the very best speakers in the field, share their ideas and insight, stimulating fresh-thinking and enabling us all to step back from the day job and re-assess what we do and how we do it.

Learn trade secrets behind the biggest successes in print

Exclusive data and consumer insight into children’s reading habits today

Understand how innovative use of intellectual property can increase your profile and market share

 See how licensing can help you leverage your content and grow your business

 Gain insights into the latest award-winning marketing campaigns


 2015 Programme |  2015 Speakers


Caterpillar Books | OUP | Wacky Bee Books | Rabén & Sjögren, Norstedts Förlagsgrupp AB | Porto Editora | Abrams | Bath Spa University | Quarto Publishing Group UK | Total Media | Lucy Coats Children's Books | Pollinger Limited | Sally Grindley | Baker Books International Ltd | Floris Books | Hodder & Stoughton | Old Dungate Press | Five Quills/Azura Press | Summersdale | Riot Communications Ltd. | Andrew Nurnberg Associates International Ltd | The Salariya Book Company | Marilyn Malin Consultancy | Egmont UK | Alma Publishing | Bonnier Publishing | SPCK | Uitgeverij Kluitman | Make Believe Ideas | Troubadour Ltd | Fiona Waters Associates | Penguin Random House UK Children's | LSE | sarah webb | Warwickshire Libraries | Luma Works | Listening Books | Anglia Ruskin University | Capricorn International Rights Agency | Seven Stories | Author | Silverwood Events | British Museum | HarperCollins | Amba Ray Publishing | Harpendore Publishing | Fat Fox Books | Isabel Thomas | Old Barn Books | Mladinska knjiga Zalozba, d.d. | Dennis Publishing | Advocate Art | Macmillan Children's Books | Old Barn Books Ltd | UberElla Media | Book Trust | LAW | Lion Hudson | Bounce Sales and Marketing Ltd | Tate Publishing | Norfolk County Council | Faber & Faber | Laurence King Publishing | i am a bookworm | Publishers Association | Frilly Fish Books Limited | Publishers Group UK | Tibor Jones | Turnaround Publisher Services | Tiger Aspect Productions Ltd | Leo Paper Products | David Higham Associates | Usborne Publishing | Barrington Stoke | Hachette Children's Group | Pavilion Books | AUZOU Publishing | Kent County Council Libraries, Registration & Archives | diana horner-hill | Atwood Tate Ltd | Practically Perfect Pictures | Ingram Content Group | Scholastic Limited | Hung Hing UK | Lonely Planet Kids | Phaidon Press Limited | Peahen Publishing | Bedford Borough Libraries | Time Traveler Tours & Tales | Scripture Union | Andersen Press Limited | Pan Macmillan | Albatros Media, a.s. | Bloco Grafico / Porto Editora | Mallory International Ltd | DK | Michael O'Mara Books | Miles Kelly Publishing Limited | Pickled ink | 3OWLS | James Allen's Girls' School | Hodder | Simon & Schuster | RM Books | Ingram | Lingua Patria Press | ED PUBLIC RELATIONS | Toppsta | Voula Grand | Québec Government Office | Little Tiger Group | Librios | Tim Wesson | Sian Hardy Consulting | Nielsen Book | Royal Borough of Kensington & Chelsea Libraries | Maria Campbell Associates | Guinness World Records | Callis Editora | Supadu | Plum Literary | Bloomsbury | Centum Books Ltd | Marshall | Natasha Farrant Literary Ltd | Walker Books | Vearsa | Parragon Books | Renaissance Learning UK Ltd | Wheelers Books | Stripes Publishing | Chrysalis Education | Caroline Sheldon Literary Agency | Cambridge University Press | Rosalind Ramsay Ltd | Freelance |  Jake Hope |