KEEPING CHILDREN'S BOOKS AT THE CENTRE OF THE UNIVERSE
Life, the universe, and where books fit in
With expert speakers from publishing and the children's entertainment field.
Cosmology: what the numbers tell us today
Including exclusive data insights into children's reading and entertainment habits.
Stargazing: fantastic fans and where to find them
With talks from some of the best marketers, retailers and events organisers in the business.
To boldly go: the new frontiers and how to reach (beyond) them
Taking a look at the areas the publishing industry is aiming to reach.
The Bookseller Children’s Marketing & Publicity Competition
This year the Bookseller is re-launching a children’s marketing and publicity competition as part of its Bookseller Children’s Conference 2016, with a focus on low- or no-budget campaigns.
Created to showcase the best campaigns from children’s books over the past year, the competition will give one publisher the opportunity to present their most successful and economic campaigns at the conference, as well as win advertising spend at The Bookseller. All campaigns entered must have had a total budget of £2,000 or less.
The winner will receive £3,000 to spend on print or digital advertising, and a five-minute slot to present their campaign at the conference, which will take place this year at Milton Court, the Barbican, on 27th September.
Two runners-up will also be asked to present at the conference.
Publishers are invited to submit their entries by emailing details about their best marketing campaigns to firstname.lastname@example.org by 2nd September. The judges are looking for evidence of how campaigns led to increased sales of reader engagement. Entries from all publishers, from big multinationals to small independents, are welcome.
Full terms and conditions are below.
Francesca Dow - KEYNOTE
Managing Director, Penguin Random House UK Children's
Marketing Manager, Monsoon and Monsoon Children
ABOUT THE 2016 CONFERENCE
From Harry Potter to The BFG, from A Monster Calls to Peter Rabbit, from Lord of the Rings to Wimpy Kid, from Ladybird to the Ladybirds for Grown-ups, many of today’s hottest media properties have come out of children's publishing. Many others, such as Lego and Minecraft, have seen their franchises expand hugely thanks to their partnerships with publishing. But how can children’s books retain their position at the heart of a hugely expanding consumer market that is multi-format and governed by trends that emerge in the playground and on YouTube?
The theme of The Bookseller’s Children’s Conference is exactly that: how to keep children’s books at the centre of the entertainment universe. I am delighted to have recruited speakers from across the kids landscape, from Monsoon to CBBC, from Penguin Random House to the Hay Festival, for a day of exploration, delights, and education.
This is the biggest children’s publishing conference of the year and will tool-up your businesses to address the opportunities ahead with confidence and imagination, and with a contacts book to scare your rivals into hiding!
Charlotte Eyre, Children's Editor The Bookseller and programme director for The Children's Conference 2016
The Bookseller Children’s Conference is an important date in the book trade calendar. Attracting leading figures from the world of children’s books: publishers, booksellers, authors, agents and librarians along with speakers from other industries, it is a forum for new ideas and innovation. Each year the very best speakers in the field, share their ideas and insight, stimulating fresh-thinking and enabling us all to step back from the day job and re-assess what we do and how we do it.