Tuesday 27th September 2016, Milton Court, London


Life, the universe, and where books fit in

With expert speakers from publishing and the children's entertainment field.

Cosmology: what the numbers tell us today

Including exclusive data insights into children's reading and entertainment habits.

Stargazing: fantastic fans and where to find them

With talks from some of the best marketers, retailers and events organisers in the business.

To boldly go: the new frontiers and how to reach (beyond) them

Taking a look at the areas the publishing industry is aiming to reach.

The Bookseller Children’s Marketing & Publicity Competition

This year the Bookseller is re-launching a children’s marketing and publicity competition as part of its Bookseller Children’s Conference 2016, with a focus on low- or no-budget campaigns. 

Created to showcase the best campaigns from children’s books over the past year, the competition will give one publisher the opportunity to present their most successful and economic campaigns at the conference, as well as win advertising spend at The Bookseller. All campaigns entered must have had a total budget of £2,000 or less.

The winner will receive £3,000 to spend on print or digital advertising, and a five-minute slot to present their campaign at the conference, which will take place this year at Milton Court, the Barbican, on 27th September.

Two runners-up will also be asked to present at the conference.

Publishers are invited to submit their entries by emailing details about their best marketing campaigns to emma.lowe@thebookseller.com by 2nd September. The judges are looking for evidence of how campaigns led to increased sales of reader engagement. Entries from all publishers, from big multinationals to small independents, are welcome.

Full terms and conditions are below. 

Prize and Criteria

The winner will win £3,000 to spend on print or digital advertising in The Bookseller.

This competition is open only to companies with delegates attending The Bookseller Children’s Conference 2016.

The marketing campaign submitted must have gone live between 1st September 2015 and 1st August 2016.

Imprints may submit a maximum of two campaigns each.

Deadline for submissions: 2nd September 2016

When judging the entries, we will be looking at:
Innovation: What makes your campaign new, different and exciting?
Communication: Does your campaign cut through the noise with a coherent, memorable message?
Integration: Does your campaign make use of different platforms and promotional methods and do they reinforce each other?
Targeting and metrics: How was your audience reached and how did you measure success and engagement?

The competition will be judged by: Emma Lowe, head of publisher relations at The Bookseller; Emily Banyard, senior communications manager at FMCM associates; Jon Howells, former campaigns manager at Riot; and Camilla Leask, publicity director at Angel.

Terms and conditions

1. The Rules apply to any competition (the 'Competition') that is promoted on The Bookseller Children's Conference website (www.thebookseller.com/childrens-conference) or by or on behalf of The Bookseller, Crowne House, 56-58 Southwark Street, London SE1 1UN. By entering the Competition, you agree to be bound by the rules.

2. Campaigns must have launched during and taken place between 1st September 2015 and 1st August 2016.

3. Campaigns which do not reach an appropriate quality, are not fit for purpose or do not meet the agreed criteria will not be considered for the Children’s Marketing and Publicity competition. If we do not receive sufficient high-quality entries, we reserve the right not to present the Award.

4. We reserve the right to cancel or amend all or any part of the Competition and/or the Rules without notice for any event that is outside of The Bookseller’s reasonable control.

5. Any changes to the rules, or cancellation of the Competition, will be posted on The Bookseller Children's Conference website (www.thebookseller.com/childrens-conference). It is the responsibility of entrants to keep themselves informed as to any changes to the rules.

6. If the delegate who devised the campaign is unable to attend for any reason, the delegate attending the conference must work in the same national office of the same company.

7. In the event of any dispute regarding the Rules, the conduct or results of the Competition, or any other matter relating to the Competition, the decision of The Bookseller shall be final and unchallengeable and no correspondence or discussion shall be entered into, or comment issued in respect of any decision made by The Bookseller.

8. By entering the Competition, you hereby warrant that all information submitted by you in your Entry is true, accurate and complete in every respect. The Bookseller reserves the right to verify any information contained in your Entry and/or your eligibility to enter the Competition.

9. The Bookseller reserves the right in its absolute discretion to disqualify any entrant if it has reasonable grounds to believe that an entrant has breached any of the Rules, any applicable law (including copyright law) or has otherwise infringed the intellectual property of any other person. Each entrant acknowledges and agrees that any failure to comply with the rules could lead to disqualification.

10. In the event that a Prize-winner is disqualified from the Competition, The Bookseller will, unless otherwise stated in the Competition Terms, select an alternative Prize-winner in the same manner as the original Prize-winner.

11. Prizes are non-transferable and there is no cash alternative.

12. The Bookseller will use any personal information that you provide with your Entry for the purposes of the Competition and, where you have given your consent, for marketing purposes including the distribution of regular email updates or newsletters. Any personal information relating to entrants will be used solely by us in accordance with applicable data protection legislation. All Prize-winners unconditionally agree (as a condition of accepting any prize) to: (a) the use of their name, one or more photographs of themselves; and (b) co-operate with or participate in any other reasonable post-Competition publicity.


  • Francesca Dow - KEYNOTE

    Managing Director, Penguin Random House UK Children's
  • Carrie Longton

    Co-founder, Mumsnet
  • Cheryl Taylor

    Controller, CBBC
  • Kate Dennis

    Marketing Manager, Monsoon and Monsoon Children


From Harry Potter to The BFG, from A Monster Calls to Peter Rabbit, from Lord of the Rings to Wimpy Kid, from Ladybird to the Ladybirds for Grown-ups, many of today’s hottest media properties have come out of children's publishing. Many others, such as Lego and Minecraft, have seen their franchises expand hugely thanks to their partnerships with publishing. But how can children’s books retain their position at the heart of a hugely expanding consumer market that is multi-format and governed by trends that emerge in the playground and on YouTube?

The theme of The Bookseller’s Children’s Conference is exactly that: how to keep children’s books at the centre of the entertainment universe. I am delighted to have recruited speakers from across the kids landscape, from Monsoon to CBBC, from Penguin Random House to the Hay Festival, for a day of exploration, delights, and education.

This is the biggest children’s publishing conference of the year and will tool-up your businesses to address the opportunities ahead with confidence and imagination, and with a contacts book to scare your rivals into hiding! 

Charlotte Eyre, Children's Editor The Bookseller and programme director for The Children's Conference 2016

For speaker enquiries contact Charlotte Eyre
For sponsorship opportunities contact Emma Lowe
For general enquiries contact Anna Martin

Why Attend?

The Bookseller Children’s Conference is an important date in the book trade calendar. Attracting leading figures from the world of children’s books: publishers, booksellers, authors, agents and librarians along with speakers from other industries, it is a forum for new ideas and innovation. Each year the very best speakers in the field, share their ideas and insight, stimulating fresh-thinking and enabling us all to step back from the day job and re-assess what we do and how we do it.

Learn trade secrets behind the biggest successes in print

Exclusive data and consumer insight into children’s reading habits today

Understand how innovative use of intellectual property can increase your profile and market share

 See how licensing can help you leverage your content and grow your business

 Gain insights into the latest award-winning marketing campaigns


 2015 Programme |  2015 Speakers


Caterpillar Books | OUP | Wacky Bee Books | Rabén & Sjögren, Norstedts Förlagsgrupp AB | Porto Editora | Abrams | Bath Spa University | Quarto Publishing Group UK | Total Media | Lucy Coats Children's Books | Pollinger Limited | Sally Grindley | Baker Books International Ltd | Floris Books | Hodder & Stoughton | Old Dungate Press | Five Quills/Azura Press | Summersdale | Riot Communications Ltd. | Andrew Nurnberg Associates International Ltd | The Salariya Book Company | Marilyn Malin Consultancy | Egmont UK | Alma Publishing | Bonnier Publishing | SPCK | Uitgeverij Kluitman | Make Believe Ideas | Troubadour Ltd | Fiona Waters Associates | Penguin Random House UK Children's | LSE | sarah webb | Warwickshire Libraries | Luma Works | Listening Books | Anglia Ruskin University | Capricorn International Rights Agency | Seven Stories | Author | Silverwood Events | British Museum | HarperCollins | Amba Ray Publishing | Harpendore Publishing | Fat Fox Books | Isabel Thomas | Old Barn Books | Mladinska knjiga Zalozba, d.d. | Dennis Publishing | Advocate Art | Macmillan Children's Books | Old Barn Books Ltd | UberElla Media | Book Trust | LAW | Lion Hudson | Bounce Sales and Marketing Ltd | Tate Publishing | Norfolk County Council | Faber & Faber | Laurence King Publishing | i am a bookworm | Publishers Association | Frilly Fish Books Limited | Publishers Group UK | Tibor Jones | Turnaround Publisher Services | Tiger Aspect Productions Ltd | Leo Paper Products | David Higham Associates | Usborne Publishing | Barrington Stoke | Hachette Children's Group | Pavilion Books | AUZOU Publishing | Kent County Council Libraries, Registration & Archives | diana horner-hill | Atwood Tate Ltd | Practically Perfect Pictures | Ingram Content Group | Scholastic Limited | Hung Hing UK | Lonely Planet Kids | Phaidon Press Limited | Peahen Publishing | Bedford Borough Libraries | Time Traveler Tours & Tales | Scripture Union | Andersen Press Limited | Pan Macmillan | Albatros Media, a.s. | Bloco Grafico / Porto Editora | Mallory International Ltd | DK | Michael O'Mara Books | Miles Kelly Publishing Limited | Pickled ink | 3OWLS | James Allen's Girls' School | Hodder | Simon & Schuster | RM Books | Ingram | Lingua Patria Press | ED PUBLIC RELATIONS | Toppsta | Voula Grand | Québec Government Office | Little Tiger Group | Librios | Tim Wesson | Sian Hardy Consulting | Nielsen Book | Royal Borough of Kensington & Chelsea Libraries | Maria Campbell Associates | Guinness World Records | Callis Editora | Supadu | Plum Literary | Bloomsbury | Centum Books Ltd | Marshall | Natasha Farrant Literary Ltd | Walker Books | Vearsa | Parragon Books | Renaissance Learning UK Ltd | Wheelers Books | Stripes Publishing | Chrysalis Education | Caroline Sheldon Literary Agency | Cambridge University Press | Rosalind Ramsay Ltd | Freelance |  Jake Hope |