Understanding the Digital Consumer | The Bookseller

One third of Brits now e-reading, says Bowker study

Publication Date: Tue, 15/05/2012 - 09:30

Nearly a third of British adults (31%) say they are likely to buy an e-book in the next six months, according to a new study from Bowker.

According to report Understanding the Digital Consumer, the percentage of adults who have purchased an e-book has seen an almost threefold increase since February 2011.

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