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Amazon's price-beating reputation 'not true', claims study

Publication Date: Fri, 07/12/2012 - 14:37

Amazon only offers the lowest price on its top 20 print bestsellers, with lower-ranked titles offered at 14% higher than the lowest price available online elsewhere, according to a new study by Simon-Kucher & Partners, the strategy and marketing consultants.

The study looked at Amazon.co.uk's top 100 bestseller list over the...

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