Fri, 10/02/2012 - 08:00
The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest Book Marketing Society Marketing Campaign Award, with Puffin marketing officer Vanessa Godden taking the title alongside her team.
The Puffin Wimpy Kid campaign was singled out for being "incredibly ambitious and...
Mon, 30/01/2012 - 16:13
Jacqueline Wilson's updated version of E Nesbit's children's classic Five Children and It will focus on four modern-day children, with the characters travelling back in time to meet E Nesbit's original protagonists Robert, Anthea, Cyril, Jane and baby Lamb.
The book, Four Children and It, with the...
Mon, 19/12/2011 - 07:30
Puffin will be marking the 40th anniversary of classic children's title Watership Down in 2012 with a new edition, featuring a fresh introduction by author Richard Adams and a photographic cover.
The book was first published in 1972 and tells the story of a band of rabbits, including brothers Fiver and Hazel,...
Tue, 11/10/2011 - 08:40
Edmund de Waal's Costa-winning memoir The Hare with Amber Eyes (Vintage) has won the adult category of this year's Independent Booksellers' Book Prize 2011, beating competiton from authors including David Mitchell and Helen Dunmore.
Puffin author Eoin Colfer won the children's category for the second time for...
Thu, 15/09/2011 - 15:54
Penguin is "significantly" increasing its investment in its children's division, with a focus on pre-school, big brands and the global market, as well as on digital innovation, according to UK c.e.o. Tom Weldon.
At a media breakfast held at Penguin's Strand office this morning (15th September), Weldon said: "...
Tue, 30/08/2011 - 08:55
Puffin is to release an initial print run of half a million copies of the new Wimpy Kid title, Cabin Fever, published on 16th November.
The print run is the largest in the history of the children's publisher, and will be Penguin's largest initial UK print run this autumn, exceeded only by Jamie Oliver.
Fri, 19/08/2011 - 12:03
World Book Day has appointed Kirsten Grant as director, with Cathy Schofield stepping down from her position as co-ordinator which she has held since October 2000.
Grant, who was previously Puffin marketing and campaigns director, will lead the strategic planning and execution of WBD, as well as building relationships with partners to...
Tue, 19/07/2011 - 11:21
Puffin is reviving Willard Price's Adventure series, which will be penned by Henry Tumour author Anthony McGowan, after signing a deal with his estate.
Publisher Amanda Punter and executive editor Shannon Park bought world rights, including digital, to four new books from Zoё Watkins and Corinne Turner at...
Tue, 05/07/2011 - 08:39
Redhammer has relaunched children's author Michelle Paver's fansite, The Clan, with a new look and additional features including simultaneous translation which will enable fans from different countries to talk in real time.
Andrea See, who previously worked at Canongate overseeing the Meet At The Gate site, will work as online...
Tue, 28/06/2011 - 08:25
Kirsten Grant, campaigns director at Puffin, will leave Penguin at the end of the month to become a freelance children's marketing specialist.
Grant has 15 years of experience in the children's market and has been involved in the launch and reimagining of brands and authors including Eoin Colfer, Young Bond, Percy Jackson and...