Mon, 18/03/2013 - 10:35
Amazon is raising prices on its 20p e-books after Sony ended the 20p promotion on its own eReader store.
Sony began the promotion, offering selected books at 20p, in July 2012 in an attempt to attract readers to its e-book site. The offer was soon matched by Amazon offering the same...
Tue, 11/12/2012 - 11:33
Publishers should use price to show the value of their content, not just to drive sales, delegates heard at the discussion on “Pricing strategies”, chaired by Orb Entertainment m.d. Paul Rhodes.
Michael Tamblyn, e.v.p. of content, sales and marketing at Kobo, argued that pricing was “a living thing” and that it...
Fri, 07/12/2012 - 14:37
Amazon only offers the lowest price on its top 20 print bestsellers, with lower-ranked titles offered at 14% higher than the lowest price available online elsewhere, according to a new study by Simon-Kucher & Partners, the strategy and marketing consultants.
The study looked at Amazon.co.uk's top 100 bestseller list over the...
Fri, 16/03/2012 - 10:46
When we first started publishing six years ago, the price of a standard B format paperback was £7.99. Now it’s, well, £7.99. ‘Books aren’t commodities!’ is the plaintive cry we hear so often. Apparently not, for we all know what’s happened to commodity prices over the past six years, despite a...
Fri, 10/06/2011 - 09:04
The argument over whether cover prices should be set by publishers, not retailers, and whether they should be on the jacket, was kicked around the trade a few years back, and the debate was won by those in favour of the status quo.
If that issue is a dormant volcano, the question of how much the price should be i...
Thu, 03/03/2011 - 08:45
Half of all book buyers expect to pay less for e-books, according to new research by Mintel, but those book readers who already own e-book devices have marginally more realistic expectations over price, suggesting that the transition of the big publishers to agency terms is helping to shift consumers' attitudes—albeit slowly....
Fri, 26/03/2010 - 15:34
The hype around new ebook readers such as Kindle 2 and iPad has increased the interest in ebooks further in recent months.
Nobody doubts that ebooks will grow into a significant part of the book market over the years, but what many publishers are doing at the moment is guaranteeing that they will never make a decent profit out of...
Fri, 20/02/2009 - 14:16
Half a billion pounds is an eye-popping sum. That is the wad of cash the UK book trade gave away in discounts last year, its highest number ever, with the amount for the last two years approaching the billion-pound mark.
The value of sales in 2008 was £1.78bn, and the trade would have had sales of £2.27bn had all books been...
Wed, 02/01/2008 - 09:08
Booksellers have been slashing prices by up to 75% as they battle to win market share in the January sales. W H Smith is leading the way on the high street with its post Christmas discounting, with Martina Cole's Faces the most high profile bargain. It was selling at £4.74, a discount of more than 75%, as part of WHS's...