Thu, 18/12/2008 - 08:16
Glamour model Katie Price will be honoured as a "Reading Hero" at a Downing Street reception hosted by Sarah Brown, wife of the prime minister.
Price, who has autobiographies, novels and children’s books to her name, was chosen as the celebrity who has done the most to encourage children or adults to get reading this year...
Fri, 12/12/2008 - 08:26
Publishers have pledged their support for a new government-backed pro-reading campaign, Reading for Life, which is to launch in the spring to continue the work of the National Year of Reading 2008 (NYR).
Reading for Life will promote the value of reading using media and brand partners, targeting key audiences including pre-school...
Thu, 23/10/2008 - 14:39
The National Year of Reading this week launched a guide to setting up volunteer reading schemes. Help With Reading can be downloaded from the NYR website (www.yearofreading.org.uk/volunteering) and offers practical advice and case studies...
Thu, 09/10/2008 - 06:13
The National Year of Reading is launching a second library membership drive this month, as project director Honor Wilson-Fletcher confirmed that one million new library users have been signed up so far this year.
The “Do Something Different!” fortnight will run from 18th October to 1st November, coinciding with the...
Thu, 31/07/2008 - 07:48
A six-page summer reading supplement featuring an exclusive Anthony Horowitz story will run in this Sunday's News of the World. The supplement is being produced by the newspaper in partnership with the National Year of Reading.
As well as the Horowitz tale, an Alex Rider story, the supplement will carry Geri Halliwell on the...
Wed, 23/07/2008 - 12:17
The Book People has joined up with the National Year of Reading to create an "Adopt a Book" scheme aimed at increasing reading via the workplace.
The scheme encourages businesses to choose a single book for all their employees to read. They buy copies at a discount from The Book People, and instigate reading groups and...
Mon, 14/07/2008 - 06:43
Half a million new library users have signed up since the beginning of the National Year of Reading in April, hitting the target set by the NYR's library membership campaign, project director Honor Wilson-Fletcher has said.
The campaign, part of the National Year of Reading’s year-long campaign to promote library membership,...
Thu, 03/07/2008 - 07:38
ITV is backing the National Year of Reading campaign for literacy with a new children’s TV programme and book club.
The 13-part “Bookaboo!”, for CITV, is a mixture of animation and live action, featuring drumming “rock puppy” Bookaboo, who is unable to perform his solo unless someone reads him a story. In...
Mon, 16/06/2008 - 11:12
Walker Books and Starbucks will roll out a new promotion this summer as part of the National Year of Reading.
The initiative will see Walker distribute 200,000 free samplers of books by Cassandra Clare, Patrick Ness and Mal Peet in branches of the coffee shop chain. Starbucks will also run a competition among members of its card scheme...
Wed, 28/05/2008 - 17:29
Tesco and W H Smith are both to display National Year of Reading branding from June. W H Smith will feature the NYR logo on its book promotional display material. Meanwhile, Tesco will use the logo on its off-fixture display units, on its magazine showcase leaflets and p.o.s., and for Children's Book Week in October.