Mon, 20/05/2013 - 14:08
Bestselling author Dan Brown has told BBC Breakfast he gets "kicked around" by UK critics more than those in other countries.
Speaking this morning (20th May) during his first appearance to support the publication of his latest book, Inferno, Brown said he always sets out to "write the book that I would want...
Fri, 10/05/2013 - 09:08
A range of exclusive Beatles content is being used in a "nine-month pre-publication awareness campaign" for Tune In, the first volume in Mark Lewisohn’s three-volume Beatles biography, The Beatles: All These Years.
Tune In, covering the lives of the Liverpool band from its beginning through...
Wed, 08/05/2013 - 15:29
DeviantART (www.deviantart.com) is a global creative platform which enables the display of a wide range of professional and amateur artwork. Once you register on the site, you create your own gallery and post comments on the uploaded work of others. As you gain more popularity...
Fri, 03/05/2013 - 09:28
Outdoor, digital and newspaper advertising will be included in a “huge” marketing campaign for Dan Brown’s Inferno, featuring the strapline “One Hell of a Read”.
The ads will begin on 20th May, to chime with the author’s UK visit—Brown will do a London event on 21st May, a week after...
Mon, 29/04/2013 - 12:47
Hachette UK has appointed Damian Horner to the newly created role of brand development director.
Horner, who has been a marketing strategy consultant to Hachette for the past seven years, will begin his new post on 4th September.
Richard Kitson, Hachette's commercial director, said the company created the new role to...
Fri, 26/04/2013 - 09:56
The Books Are My Bag campaign has already seen thousands of bags ordered from independent booksellers as the deadline for orders fast approaches.
Seven Stories bookshop in Newcastle has ordered 1,000 bags, David’s Bookshop in Letchworth has ordered 800, Debbie James from the Bookshop, Kibworth, has ordered 500 and J&G Innes...
Tue, 16/04/2013 - 09:20
Kobo is to spend three times more this year than last on a global marketing campaign, defining its image as the “digital reading company for avid book readers”. The company also launched a device described as "the Porsche of e-readers" at LBF last night (15th April).
TV adverts will begin in the UK on 29th April...
Fri, 12/04/2013 - 09:25
A trade-wide promotion that celebrates books and bookshops is to launch in September, backed by both the Booksellers Association and the Publishers Association. The slogan, to be officially unveiled at this year’s London Book Fair, is “Books Are My Bag”.
The campaign has been created by strategy firm M & C...
Thu, 11/04/2013 - 15:57
The genius of the Books Are My Bag promotion is its simplicity. In many ways it has echoes of the more haphazard “Super Thursday”. Both work because their central messages are clear. One is the day a lot of big books are released. The other...
Thu, 04/04/2013 - 16:50
Simon & Schuster has partnered with CBS Outdoor to bring its author chef Lisa Faulkner’s recipes to commuters on the London Underground.
CBS Outdoor will show 2010 MasterChef winner Faulker creating dishes for commuters as part of its Commuter Kitchen project.
Exclusive videos will appear on CBS Outdoor UK’s...